Business in Virtual Worlds, Second Life

Alts, Virtual Worlds, and Tribes

Is our emerging virtual world literacy facilitating freedom, or quasi-religious indoctrination? On the heels of my previous post about alts, and the insightful commentary that followed from others, I ran across an intriguing post (design note: one which would be far better if they’d change the background wallpaper that almost makes the site illegible) on the inter-subjectivity between real and virtual spaces.

First, the poster notes:

Virtual worlds thrive on the content of the communication that is crafted meaningfully through the imagery of friendship. It is crafted to deal with individual users through an inter-face of choice and freedom, as a world of possible friends and friendly voices. In other words, the world of communication technology is dominated by the culture of friendship.

This is however followed by the rather striking comment that:

For example – literacy was often represented as the magic wand of transforming the world. The nation state was built around the energy of literacy which allowed – in the words of Benedict Anderson – to produce new emotive political imaginaries. According to Anderson – nations were new emotive abstractions that were facilitated by a new technology – literacy.

(Some) took the gift of literacy, modernized it through technological extensions and produced new versions of political-religious indoctrination that didn’t do much to extend the slogans that they brandied about. They controlled knowledge systems – directly or indirectly – and produced highly literate people with ancient political prejudices.

Thus it makes the cautionary note for us not to be enamored with the technology itself:

Today – as we imagine a less nationalized and territorialized world (as a political ideal – however contested) where technologies of all kinds have actually made it possible to cut through many firewalls – it is tempting once again to rely a lot on the imagined anti-bodies that exist within new communication technologies to help change the world.

But what’s more intriguing to me is still the misconstrued notion that the technology itself isn’t designed and coded with a specific moral framework, whether conscious or not. The idea, or illusion, that technology gives us freedom of expression is, in my view, misguided in most cases. We need to at least be aware of, and make decisions based on the limitations that the code creates for our self-expression.

To simplify, there’s been a lot of talk about alts. Using alts for business reasons, to explore using a different identity. But we only NEED alts because the code doesn’t allow us to create zones of privacy for ourselves. For example, the “show online status” button on your friend’s list – a very simple example, but first, let’s face it, it doesn’t work. If you have one identity that you use for both business and personal reasons, you can’t “toggle” your friends list, there’s no ability to group it into types of friends, and there’s no ability other than ‘mute’, ’show online status’ or ’set to busy’ to prevent IMs during a live presentation or meeting. Thus, here comes a business alt.

I use this as the simplest example, but extending it, as discussed in my previous post, technology may have “opt in” and “opt out” but it usually doesn’t allow us to “get out”. Ugo Trade discussed the woman who wanted to leave mySpace because of feeling about an ex-boyfriend but social pressure and the inability to easily do a transfer of her photos and content to someone else created a situation where Even Moglen said “she wanted to leave town but couldn’t”.

And this doesn’t even touch on our ability to make informed choices about the environments we enter in 3D worlds. About as nuanced as it gets is whether a space is PG or Mature…and as we know, cameras hardly restrict our ability to view mature content from an adjoining PG sim.

i3D’s announcement of context-sensitive ads throughout SL starts to sound like information gathering and display where information is being moved around your avatar in ways that you might not be aware….and I don’t see why those ads wouldn’t start trolling your profile for keywords at some point as well.

(To quote from their site, they: “deliver highly relevant and targeted content throughout the 3D Internet by incorporating contextual information about the user’s specific location and activity in virtual space.” However, I do note that users can opt out, and actually think it’s a good service, so I’m not singling them out, it’s rather, perhaps, the organizations who follow who might not put this approach to such good use).

I suppose I’m starting to sound a bit doom and gloomy. My contention is that the code and its restrictions will always be there. But that unless we’re aware of the limitations of that code and its implications for notions of privacy, identity, trust, and social interaction that we risk creating a virtual world culture that might not be what we intended. I think there’s evidence that a tribal morality is common in some parts of SL, for example, where social norms and pressures discourage individual exploration because there’s a feeling that we need to stay “close to the tribe” in order to continually reaffirm trust because of its absence in the code.

Further food for thought, realizing that there are far deeper thinkers on the subject than myself.

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