Business in Virtual Worlds, Second Life

Virtual Worlds and Business

Jeff Jonas, self-proclaimed IT pundit, weighs in on virtual worlds, and seems to hit the right notes in spite not spending a ton of time (or at least admitting it) in virtual worlds. His main points:

- More people will spend more time in virtual worlds (Castranova’s exodus theory)
- Cross-reality synchronization will open the floodgates of potential for virtual worlds (I really need to stop calling them worlds, because one of my main points is that 3D spaces aren’t separate places from real world applications and business, they’re simply a different, enabling, and supplementing technology to the real and the 2D)
- There is real ecomomic value, already, in virtual spaces
- Physics re-engineering of virtual spaces offers tremendous potential (he isn’t quite clear what potential, but potential)

But it’s his concluding paragraph that to me strikes the right note when thinking about future potential:

And finally, how will you know virtual worlds are starting to collide with your own real world? Watch for this sign: someone wants to chat with you while showing you something and they explain the best way to do this efficiently is for you to “step in” [to the virtual world that is].

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