Speculation maybe, but hints of things to come in a series of recent announcements in the healthcare field:
* IBM is opening a healthcare sim in Second Life whose purpose is to provide a 3D demo of how its information systems facilitate better patient care and information management. Nothing like walking through a “real” simulation to see the impact of what’s usually invisible, namely technology.
* In a separate development, IBM has created patient avatars to help clinicians visualize patient records against a map of the patient body:
“It’s like Google Earth for the body,” said IBM Researcher Andre Elisseeff, who leads the healthcare projects at IBM’s Zurich lab. “In hopes of speeding the move toward electronic healthcare records, we’ve tried to make information easily accessible for healthcare providers by combining medical data with visual representation, making it as simple as possible to interact with data that can improve patient care.”
* Meanwhile, over at Google, a project where your medical record can be stored in their databases (attached, I’m sure, to Google ad words!). Being tested with the Cleveland Clinic, “the pilot project … will involve 1,500 to 10,000 patients at the Cleveland Clinic who volunteered to an electronic transfer of their personal health records so they can be retrieved through Google’s new service, which won’t be open to the general public.
So imagine a few generations of technology and development down the road, and a mash-up in which real patients attend a hospital, transfer their records to Google, access health-related information based on keywords through things like Google knols, and then visit a virtual hospital in which your avatar has embedded health information that can be used as a way to solicit an informed second opinion (hey, why not, Second Life, Second Opinon!), perhaps by your real life physician.
Either completely frightening or an example of how vertical, cross-company, and cross-reality experiences will be crafted.
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When I was reading about google wanting to store medical records, I couldn’t help reaching for my tin-foil hat. Putting the paranoia aside, perhaps it is indeed a way to streamline an aspect of the medical industry to help improve service and reduce costs.. the old “cheaper, better, faster” mantra. As to google ads, I had just read this note that claims that google is not, at least for now, using them. (http://bits.blogs.nytimes.com/2008/02/29/the-goldmine-in-ads-that-arent-on-google-health)
I am also reminded of a presentation I saw a month or so ago about using cell phones as sensors… they can already track us easily, listen to the world around us, how about, the talking head suggested, the phone sense our breath or other indicators it could monitor to provide data or early warning to health care.
We could have a few pints at the pub and our phone tells us when we are reaching our limit for driving or talking to our boss, we return home and do a 3D tour of our body to check the effect drinking on an empty stomach has had on our brain…
Oddly, the screen shot of the Google health record seemed to be deactivated, but found some shots here:
http://blogoscoped.com/archive/2007-08-14-n43.html