Further proof of the convergence of hardware, worlds, and experiences, and moving towards a time when micro virtual worlds are common features on Web sites rather than distinct destinations of their own, Verizon announced the creation of its own virtual lounge and sweepstakes giveaway.

Verizon is, in essence, reinventing the classic prize giveaway by creating a virtual gaming zone that looks like a living room. Contestants aim to win a match three game, which sounds simple enough, but play the game in the confines of a heavily branded Verizon environment. Movie trailers are shown and icons link out to information about all the Verizon entertainment and broadband services.