Business in Virtual Worlds

CTO of Nortel on Virtual World / Mixed Reality Experience

John Roese recently blogged about his experience in a “global employee session within a virtual mixed-reality world.”

Roese explains how hundreds of people particpiated virtually and by watching the session in auditoriums and meeting rooms by watching the proceedings through an avatar on a large screens:

“The experience was fantastic,” Roese writes. “I was able to present, dialogue with employees, and answer questions within the virtual world but also in a way that all of the employees using other more traditional mediums – audio and voice conferencing and sitting in auditoriums – could also be a part of.

“Nortel is developing a prototype platform they intend to use going forward for these types of meetings, which is interesting, because it means leaving SL behind:

“What was different about this, versus doing a large company meeting in an environment like Second Life,” he writes, “is that a host of different technologies could be part of an integrated experience within Nortel’s own enterprise application architecture. Everything was linked to our telecom infrastructure, corporate security and identity management systems. In other virtual reality experiences, like Second Life or multi-player on-line gaming systems, you need to go into their footprint and are limited by their capabilities” (Like a per sim user limit maybe?)

Roese then goes on in his much-commented-on post about strategic direction in Nortel’s future:

“Although today’s broadband networks are giving us the ability to put communications wherever we want to, if we simply put legacy communications paradigms into these mobile and extended environments, we won’t really solve the problems. What we need to do is to create something that allows an experience that is at least equivalent to – if not superior to – a real world experience anywhere the broadband network exists. So, step 1 is to build a broadband network. Step 2 is to improve the experience by including all of those attributes that make the human-to-human experience exciting and effective.”

“That’s why much of our research and next-generation investment is focused on this area – identifying what makes the real-world experience special and effective and then replicating those capabilities through technology.”

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