This is apropos of nothing other than a really funny title and the fact that back in his days at Organic Mark Kingdon called this a “a powerful and fresh way of thinking about personas, persuasion, and marketing in today’s increasingly fragmented media environment.”

Waiting for Your Cat to Bark? outlines something called persuasion architecture which:

“…enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don’t miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.”

Now – you think you had it BAD back in the Organic days, M….what’s your current thinking on personas and persuasion with a few months under your belt at the helm of Second Life? What happens when the people you’re trying to persuade have alts? Hmmm….or what happens when you’re trying to persuade a cat furry? Redundant question?