Comments on: It’s All Talk: Linden Lab, Mercedes Benz, and Golgothica http://dusanwriter.com/index.php/2008/11/27/linden-lab-second-life-mercedes-golgothica/ Virtual worlds and creativity, business, collaboration, and identity. Fri, 05 Aug 2011 13:17:58 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dirk Singer http://dusanwriter.com/index.php/2008/11/27/linden-lab-second-life-mercedes-golgothica/comment-page-1/#comment-22322 Dirk Singer Sat, 29 Nov 2008 14:17:26 +0000 http://dusanwriter.com/?p=1057#comment-22322 Absolutely, a year ago the Mercedes announcement would have taken place in Second Life, but the simple fact of the matter is that today Second Life is almost an impossible sell for a brand marketer. A fair share of the exposure SL now gets outside the community is negative to the point of mocking - witness the recent case of the British couple who met in SL and then got divorced. It just lacks credibility (even though there's also an appreciation that virtual worlds per se have potential) For what it's worth I think Linden Labs has a golden opportunity to capitalise on the economic downturn and people staying indoors, and could do worse than to actually be up-front about a big draw that virtual worlds have - a place to escape the 'desert of the real' and be who or what you've always wanted to be (I posted about this almost a year ago: http://bit.ly/5AXk( Absolutely, a year ago the Mercedes announcement would have taken place in Second Life, but the simple fact of the matter is that today Second Life is almost an impossible sell for a brand marketer.

A fair share of the exposure SL now gets outside the community is negative to the point of mocking – witness the recent case of the British couple who met in SL and then got divorced. It just lacks credibility (even though there’s also an appreciation that virtual worlds per se have potential)

For what it’s worth I think Linden Labs has a golden opportunity to capitalise on the economic downturn and people staying indoors, and could do worse than to actually be up-front about a big draw that virtual worlds have – a place to escape the ‘desert of the real’ and be who or what you’ve always wanted to be (I posted about this almost a year ago: http://bit.ly/5AXk(

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