“Google rose to popularity mainly because it focused on delivering search results within a few seconds. But Brin and the company’s other founder, Larry Page, have pushed Google’s engineers to make the search engine even faster.

By accelerating search results, Google believes it will keep its users happier and possibly encourage people to make even more requests. That’s important to Google because each query presents another opportunity to present another one of the ads that generate most of the company’s nearly $30 billion in annual revenue.

As part of its quest to speed things up, Google figured out that the average search request takes nine seconds to type and then users spend an average of 15 seconds to decide which result to pick.

With the new instant feature, Google expects to reduce the time that people collectively spend on its search engine by about 350 million hours annually.
“

“people”/ their actions as a medium….duh.. so the MECHANIZED MODEL IS TO DO WHAT EVER IT TAKES TO INCREASE THE ACTS>>>NO MATTER WHAT THEY ARE…since the motion is the lotion….context is a human request.. i dont see it being asked for by the machines yet….(matix then needs a christ)

static has as much value as mozart in social media… .:)

THERE IS NO EDITOR…well prok hopes its god….but without any editor, its all gonna just be electric noise….unless HUMANITY organizes the flow for a ITS balance…. but that seems not to be our mission statement for virtuality….only fast fun and easy is….

and jesse shell and others talks gamez……but look closer at WHAT mechanics the games/gov 2.0 crowd are SELLING and acting on…. the most basic LOTTO and HAPPY MEAL mechanichics of the last 30 years… but hey. that IS the universe they grew up in… in the time of the maturing of the electric networked machines.

anyhow.

arent we already batteries for a matrix?
batteries dont need stories… not to generate moving fields of electrons… the stories were only there for the batteries not to realize they were batteries… right?

now that the plug is being pulled on the SL flavor of virtuality, AND you figured out why. what will you do next?

i dont see any contender tools for stories or intents that arent to become google or just another Linden Labs.

I think Venkatesh Rao is unfortunately too doom-and-gloom. (Hence c3’s unabomber comment, I believe.) I think Rao is guilty of the same labeling of tech as scary / evil / good / bad as you allude to earlier when you discussed open and closed systems. Therefore I don’t see how his comments follow or support your thoughts.

People will always want premium content. Social media is not about destroying old *media* – it’s about destroying old *medium*. And while yes, certainly new mediums require media be creating with the process and medium in mind, and yes, certainly ports from one medium to another can seriously suck, any new expression medium throughout history has given rise to the evolution of refined use of that medium. So I’m forced to reject the conclusion that somehow we’re on this slippery dystopian slope of bleh media.

I view social media, at its core, simply: Context. Social media is media with directly applied context. The ready availability of content creation makes niche areas much more desirable to cater to, unlike the past where any sort of media outreach requires an enormous amount of capital investment.

I think we’re finding equilibrium with the world growing so richly filled with content. The sense-making and organizing of this content means we finally don’t *have* to choose the big media that’s been heavily promoted. This is clear with TV, music, news, etc. But premium production quality is still premium production quality, and there are still blockbuster movies and ultra-popular TV shows, etc.

Advertising has used its methods for 50 years. and is where the basis for “transmedia” grew from. Story isnt the reason for advertising, the MOVEMENT OF PRODUCT is. TRANSACTIONS… MORE TRANSACTIONS. thats the medium thats elevated to dogma.

All the folk i knew, myself included who used the coming digital media first to create transmedia plans and sell them to old media networks were all schooled in advertising and marketing backgrounds mixed with storytelling ambitions and were raised on TV/film radio memes.

Its only been in the last few years though that a transmedia plan can be acted on with a large publisher, a decade plus ago the matrix was just a movie as well. Without its intial success as s singular film, like Star wars 20 years before it, it wouldnt happened as anything more.

So far economics have not allowed any fully transmedia projects to be unleashed as affectively as an AD campaign for a meme/ idea to be used to motivate a transaction.

which is why the “why” is still more important then the “how”… so yes, “intent” is still the most important story to discover.

trans/ old or obsolete media…;)

That’s a great book, I love it. And I don’t disagree with you but I’m sort of going with Jenkin’s classic definition:

http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.”

By the way, as I hope I made clear, I don’t actually think the larger opportunity is in transmedia per se (although I agree with a lot of it) but is in story itself, well told (a key goal of transmedia) and in narrative architecture (the meta structure that supports it and which, I agree, we can call in many respects a ‘world’)

shame is its a little late amd the wave of platforms and tech are pretty much dead from the metaverse class of 2006. The players now gone, the tech sold and buried, and the ones with the most promise, zombies on autopilot toward amigaville. Con artists onto the next big shiny and those most earnest about their expressions in a media, wathcing those expressions blink off as “not tractional enough”

until luck or accident breaks that machines loop, “revelations” like this will just repeat every 5 years as short term tales told by minute heroes to secondary fans.

the medium is the machine. but is has been for decades now… But i did tell you to read the machine stops 2 years ago;

ZERO HISTORY..;)-(gibson 2010)

but i do hope they bought you lunch at least.;)

Are you sure?

http://artofgamedesign.com/book/chapters.htm
Chapter 17: Stories and games take place in worlds.
has some interesting things to say on what successful transmedia worlds have in common that dispute this.