Businesses and Virtual Worlds: This will only get stranger
Business in Virtual Worlds, Second Life | (3)
Brands, corporations, entrepeneurs - everyone wants a slice of Web 2.0...to influence the blogs, create the next viral campaign, protect and extend their IP. Virtual worlds have been alternately viewed as games, a diversion, a brand experience platform, and an extension of 2.0.
But the metaverse (I use the roadmap's definition) goes exponentially beyond all of these and, I believe could continue to help overturn what today constitutes a corporation.
Napster represented the tip of the iceberg and bus loads of lawyers were sent out to protect corporate intellectual property.
But technology has taken us further, and with virtual worlds, we add to ...