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The Archives
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11.15.08CSI Creator At it Again: Lessons from Virtual Worlds Forgotten?Anthony Zuiker, creator of the CSI franchise, thinks there are golden opportunities for cross-platform storytelling, and is pitching Silicon Valley on the virtues of brands like, well, like his own ubiquitous series. Now, I know the ESC folks don't like me categorizing the CSI build in Second Life as a failure, it met their metrics, they say. And Zuiker isn't saying anything new here: in fact, he said the same stuff almost exactly a year ago: "There's going to be a time when all TV shows--and this could be 5-10 years from now--need to engage in a) the television first, b) the ...
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