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	<title>Dusan Writer's Metaverse &#187; bloodlines</title>
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		<title>Going Viral in a Virtual World: Branding and the Undead</title>
		<link>http://dusanwriter.com/index.php/2008/10/16/going-viral-in-a-virtual-world-branding-and-the-undead/</link>
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		<pubDate>Thu, 16 Oct 2008 18:06:23 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Business in Virtual Worlds]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[bloodlines]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[loco pocos]]></category>
		<category><![CDATA[Virtual worlds]]></category>

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		<description><![CDATA[New World Notes reports on Bloodlines, a massive Grid-wide viral &#8216;game&#8217; where participants gain points by, well, biting people. Image: SL Bloodlines But what&#8217;s intriguing about this, other than the complaints by merchants that their store&#8217;s customers are being accosted by roaming packs of vampires, is the mechanics of the game &#8211; and the proof, [...]]]></description>
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