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	<title>Dusan Writer's Metaverse &#187; branding</title>
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	<description>Virtual worlds and creativity, business, collaboration, and identity.</description>
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		<title>Using Virtual Worlds for Brand Development and Awareness</title>
		<link>http://dusanwriter.com/index.php/2010/04/08/using-virtual-worlds-for-brand-development-and-awareness/</link>
		<comments>http://dusanwriter.com/index.php/2010/04/08/using-virtual-worlds-for-brand-development-and-awareness/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 14:08:01 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Business in Virtual Worlds]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Godrej]]></category>
		<category><![CDATA[Gojiyo]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://dusanwriter.com/?p=2063</guid>
		<description><![CDATA[Looking like it&#8217;s 2006 all over again, Indian company Godrej, a huge conglomerate that runs the business gamut from real estate to appliances, has launched a virtual world called Gojiyo which it inteds to use as a marketing tool for its own products and services. Clearly, this harkens back to the &#8216;golden age&#8217; of Second [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Can Second Life Become a Great Brand?</title>
		<link>http://dusanwriter.com/index.php/2009/08/12/can-second-life-become-a-great-brand/</link>
		<comments>http://dusanwriter.com/index.php/2009/08/12/can-second-life-become-a-great-brand/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 05:15:03 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Art and Exploration]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Deep Thoughts]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://dusanwriter.com/?p=1311</guid>
		<description><![CDATA[You hit the west coast and all of a sudden you&#8217;re surrounded by Starbucks. Not Starbucks at the major intersections, but Starbucks on every corner, between the corners, above the corners. And even though I&#8217;ve been trying to avoid it because I&#8217;ve never really LIKED Starbucks, (does anyone actually like Starbucks coffee? Or do they [...]]]></description>
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		<slash:comments>20</slash:comments>
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		<title>Going Viral in a Virtual World: Branding and the Undead</title>
		<link>http://dusanwriter.com/index.php/2008/10/16/going-viral-in-a-virtual-world-branding-and-the-undead/</link>
		<comments>http://dusanwriter.com/index.php/2008/10/16/going-viral-in-a-virtual-world-branding-and-the-undead/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 18:06:23 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Business in Virtual Worlds]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[bloodlines]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[loco pocos]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://dusanwriter.com/?p=985</guid>
		<description><![CDATA[New World Notes reports on Bloodlines, a massive Grid-wide viral &#8216;game&#8217; where participants gain points by, well, biting people. Image: SL Bloodlines But what&#8217;s intriguing about this, other than the complaints by merchants that their store&#8217;s customers are being accosted by roaming packs of vampires, is the mechanics of the game &#8211; and the proof, [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The Thinner the Client the Sweeter the Pie? Mapping Virtual Worlds for Brands</title>
		<link>http://dusanwriter.com/index.php/2008/04/22/the-thinner-the-client-the-sweeter-the-pie-mapping-virtual-worlds-for-brands/</link>
		<comments>http://dusanwriter.com/index.php/2008/04/22/the-thinner-the-client-the-sweeter-the-pie-mapping-virtual-worlds-for-brands/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 22:49:33 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Business in Virtual Worlds]]></category>
		<category><![CDATA[Deep Thoughts]]></category>
		<category><![CDATA[Virtual World Platforms]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[electric sheep company]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://dusanwriter.com/?p=440</guid>
		<description><![CDATA[There&#8217;s a sweet spot somewhere out there for marketers, a dream space where that elusive beast the consumer (that means you and me, or maybe not, maybe it means Joe FlickrPack with his mySpace page and his Facebook widgets, but in any case), and the Electric Sheep Company are graphing it out and hunting it [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Dawn Has Risen &#8211; Linden and a Muddy Clarification</title>
		<link>http://dusanwriter.com/index.php/2008/04/02/dawn-has-risen-linden-and-a-muddy-clarification/</link>
		<comments>http://dusanwriter.com/index.php/2008/04/02/dawn-has-risen-linden-and-a-muddy-clarification/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 11:15:37 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Second Life]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[inSL]]></category>
		<category><![CDATA[linden]]></category>
		<category><![CDATA[trademarks]]></category>

		<guid isPermaLink="false">http://dusanwriter.wordpress.com/?p=544</guid>
		<description><![CDATA[Linden Lab came in under the wire on on April 1st, posting a &#8220;clarification&#8221; of its new branding guidelines, much to the relief of the bloggers and content developers. (OK, that last bit was a sort of post April Fool&#8217;s thing). Well, the clarification isn&#8217;t really so much a clarification as a reinforcement of what [...]]]></description>
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		<slash:comments>6</slash:comments>
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