|
The Archives
-
08.02.08Google’s Lively a Test-Bed for In-Game Advertising?VentureBeat reports that Google is ramping up its technology to serve up ads in games, perhaps using Lively as a test-bed for an "AdSense for Games" product: "Google spilled part of its intentions by announcing its virtual world — or more appropriately virtual room. The company launched Lively by Google earlier this month. Lively by Google would be a natural vehicle for Google’s AdSense for Games product, which could insert ads into the rooms of users. In fact, others expect it to be a proving ground." And it's a big market they're after: "All of the companies know the potential of the market. ...
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.