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	<title>Dusan Writer's Metaverse &#187; in-game advertising</title>
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	<description>Virtual worlds and creativity, business, collaboration, and identity.</description>
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		<title>Guardian Weighs in on VW vs. In-Game Ad Revenues</title>
		<link>http://dusanwriter.com/index.php/2008/10/05/guardian-weighs-in-on-vw-vs-in-game-ad-revenues/</link>
		<comments>http://dusanwriter.com/index.php/2008/10/05/guardian-weighs-in-on-vw-vs-in-game-ad-revenues/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 12:32:27 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Business in Virtual Worlds]]></category>
		<category><![CDATA[Deep Thoughts]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[the Guardian UK]]></category>

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		<description><![CDATA[While it might be old news that advertisements and big-brand shops in Second Life were a failure (now called &#8220;an experiment&#8221;), the Guardian UK recently weighed in on the development by comparing virtual worlds &#8220;going off the radar&#8221; to video games being &#8220;where it&#8217;s at.&#8221; Global in-game ad revenues are difficult to target for this [...]]]></description>
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		<title>Google&#8217;s Lively a Test-Bed for In-Game Advertising?</title>
		<link>http://dusanwriter.com/index.php/2008/08/02/googles-lively-a-test-bed-for-in-game-advertising/</link>
		<comments>http://dusanwriter.com/index.php/2008/08/02/googles-lively-a-test-bed-for-in-game-advertising/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 14:22:03 +0000</pubDate>
		<dc:creator>Dusan</dc:creator>
				<category><![CDATA[Applications and Tools]]></category>
		<category><![CDATA[Business in Virtual Worlds]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google lively]]></category>
		<category><![CDATA[in-game advertising]]></category>
		<category><![CDATA[in-game advertising technology]]></category>
		<category><![CDATA[search advertising]]></category>

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		<description><![CDATA[VentureBeat reports that Google is ramping up its technology to serve up ads in games, perhaps using Lively as a test-bed for an &#8220;AdSense for Games&#8221; product: &#8220;Google spilled part of its intentions by announcing its virtual world — or more appropriately virtual room. The company launched Lively by Google earlier this month. Lively by [...]]]></description>
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