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The Archives
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08.12.09Can Second Life Become a Great Brand?You hit the west coast and all of a sudden you're surrounded by Starbucks. Not Starbucks at the major intersections, but Starbucks on every corner, between the corners, above the corners. And even though I've been trying to avoid it because I've never really LIKED Starbucks, (does anyone actually like Starbucks coffee? Or do they just like knowing the secret code for ordering a no-whip-double-dip-triple-hit-machiato-grande-al-fresco?), but the reality is I've become a little over-caffeinated, I'm struggling a little with jet lag, and it's the only thing open at 5 in the morning. Besides, I came here and swore I wouldn't drink ...
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06.14.08White Board from Spore – What’s on the Lab’s Walls?Digado argued eloquently about needing more WHY and less HOW when it comes to Second Life in a running thread from my attendance at the NMC conference. His argument is that: In actually communicating the advantages/application of virtual worlds beyond the developers and early adopters, the WHY question is the more relevant. It identifies a problem, gives direction to development, addresses a niche that could truly find a use inside the application and create a buzz based on achieved accomplishments rather than expectations (overly simplified, but a proven strategy and well documented in ‘Crossing the Chasm’). I haven’t seen that many ...
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