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The Archives
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04.09.08Virtual World Conference: Slippcat ReduxI previously posted on Slippcat and they were kind enough to send a few points of clarification, primarily pointing out the intent and method to their model. Their Web site has also come out from "under cover" so there's a bit more detail - head over and take a glance. Resident Benefits Explained on Slippcat Web Site The main point of clarification, and correction, is in the form of the payout for the items in the Slippcat system. I previously reported that users would click items and be paid, however this is erroneous according to Brendan Tripp of Slippcat. In fact, it's ...
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04.04.08Freebies that Pay: Second Life and Slippcat ContinuedSo Anthony van Zyl, managing director of Slippcat hovered above the crowd today at the Virtual Worlds conference, up there with the adults like MTV and that branding engine There.com and the guy from Habbo and his millions of teens, and it was all about how to make brands work in virtual worlds. The tone was set by Greg Verdino from Crayon who commented that "last year I couldn't get you to stop talking about Second Life and this year I suspect you won't even mention them" before it veered off into an extended discussion of how to sell Pepsi to ...
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04.03.08Slippcat and Second Life: Click Your Shoes, Earn a Linden!Slippcat has come out of the closet at the Virtual Worlds conference here in New York, and that closet is filled with objects that will be served to you free from their warehouse and that will earn your fellow Second Life citizens a Linden or two if they click on it. So watch out, because if you make stuff now, you're about to compete not just with freebies, but with paybies. Slippcat is boldly setting out the "change the face of advertising", although one consequence is they may change the face of menu-driven poseball furniture and other, um, odds and ends. ...
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