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The Archives
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04.22.08The Thinner the Client the Sweeter the Pie? Mapping Virtual Worlds for BrandsThere's a sweet spot somewhere out there for marketers, a dream space where that elusive beast the consumer (that means you and me, or maybe not, maybe it means Joe FlickrPack with his mySpace page and his Facebook widgets, but in any case), and the Electric Sheep Company are graphing it out and hunting it down. And they're on to something. Because what they're trying to do is build a bridge from the vision and promise of the Metaverse to today - where it's a lot messier looking, and the technology isn't quite there yet, and the user base isn't quite ...
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