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The Archives
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12.12.09The Competitive Landscape of Virtual WorldsFor those who track the virtual worlds industry the competitive landscape usually comes down to a handful of usual suspects and a bunch of hangers-on while the reality is that the 'game-changers' won't come from our traditional definitions, it will come from innovations that exist elsewhere. Not dissimilar to the game industry which had a myopic view that included consoles and large MMOs and then found itself side-swiped by casual games, virtual worlds are about to face competitive threats that won't come from the expected quarters, and which will place huge pressures on the existing platforms to adapt or die. My ...
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