Business in Virtual Worlds, Second Life

Communications Expert Vouches for 3D Web

Shel Holtz, who has been in corporate communications for 30 years, recently wrote a post expressing enthusiasm for the coming 3D Web.

Holtz recognized the marketing failures in Second Life from the past few years, but rather than dwell on the negative, he writes about the many organizations and individuals that continue to use Second Life for innovative means: a toy designer, an architecture team, a video display company, and a people mover company. He also cites a Business Week article that outlines various startups and entrepreneurs in SL.

Holtz then concludes with some sage advice for companies:

Don’t ignore virtual worlds; you’ll be living in one soon enough. Buying into the shrug-off so many others have given Second Life will keep you from helping your company prepare for the inevitable 3D web.


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