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The Archives
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10.05.08Guardian Weighs in on VW vs. In-Game Ad RevenuesWhile it might be old news that advertisements and big-brand shops in Second Life were a failure (now called "an experiment"), the Guardian UK recently weighed in on the development by comparing virtual worlds "going off the radar" to video games being "where it's at." Global in-game ad revenues are difficult to target for this year, but in 2006 totalled 42 million (in pounds) and is expected to rise to 526 million (in pounds) by 2011 according to the Yankee Group, and this could even be an understatement. Product placement, of course, is a natural fit for games with a significant ...
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08.02.08Google’s Lively a Test-Bed for In-Game Advertising?VentureBeat reports that Google is ramping up its technology to serve up ads in games, perhaps using Lively as a test-bed for an "AdSense for Games" product: "Google spilled part of its intentions by announcing its virtual world — or more appropriately virtual room. The company launched Lively by Google earlier this month. Lively by Google would be a natural vehicle for Google’s AdSense for Games product, which could insert ads into the rooms of users. In fact, others expect it to be a proving ground." And it's a big market they're after: "All of the companies know the potential of the market. ...
recent posts
- OpenSim Has What Second Life Needs: Estate-Level Windlight
- Sputters and Sparks: Second Life in 2010
- Taking Nibbles at the Experience Buffet: Virtual Worlds and Branded Domains
- The Soft Sell: Linden Lab Activates Affiliate Program to Attract New Users
- To the Creator
- Second Life Looking Back: 2009 Uncovered
- The Emphemeral Build: Metaplace Closing
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