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The Archives
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07.08.08Google Launches Virtual World in Competition with Second LifeThe rumours are true: Google's plan to make a play in virtual worlds was unveiled today with the launch of Lively, their competing platform to Second Life and in particular, during its beta phase at least, other virtual social spaces. Google's platform will run in a browser, differentiating it from client-centric worlds like Second Life and can be embedded in a Web site. According to CNET, however, Google says that their virtual world is not intended as a separate destination but rather something that integrates with "real life": "It's integrated with the Internet. It's not an alternate destination," said Niniane Wang, Google's ...
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