Now Is a Good Time to Raise Prices Says New York Times
Business in Virtual Worlds | (1)
I couldn't help sputtering a little bit at this one, not because I necessarily disagree, but because in the wrong hands this kind of advice can be dangerous. I mean, take these quotes out of context and what have you got?
From the New York Times:
"...most business are facing rising costs, especially if they purchase commodities. That, she says, gives them “every right to pass along these increases” to their customers."
On how much value you deliver:
"“Prices don’t exist in a vacuum. Like the earth under your feet, a price is supported by the value the customer perceives in the product ...