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April 4th, 2008
The Archives
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04.04.08Freebies that Pay: Second Life and Slippcat ContinuedSo Anthony van Zyl, managing director of Slippcat hovered above the crowd today at the Virtual Worlds conference, up there with the adults like MTV and that branding engine There.com and the guy from Habbo and his millions of teens, and it was all about how to make brands work in virtual worlds. The tone was set by Greg Verdino from Crayon who commented that "last year I couldn't get you to stop talking about Second Life and this year I suspect you won't even mention them" before it veered off into an extended discussion of how to sell Pepsi to ...
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04.04.08Linden Branding Guideline Expansion Expected at Virtual Worlds ConferenceLinden Lab announced that IBM will be its first corporate partner to host their own Second Life servers, with plans to take the model to a wider corporate audience. This will give companies new options for security, able to bring the "Grid" in house. With Linden's plans to roll this out to a wider audience, the branding gurus at the Lab have been scrambling to develop a new logo to supplement the recently announced inSL, which has quickly become synonymous with the kind of quality experience that only being "in SL" can offer. The new logo, however, is geared to those ...
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