|
The Archives
-
08.02.08Google’s Lively a Test-Bed for In-Game Advertising?VentureBeat reports that Google is ramping up its technology to serve up ads in games, perhaps using Lively as a test-bed for an "AdSense for Games" product: "Google spilled part of its intentions by announcing its virtual world — or more appropriately virtual room. The company launched Lively by Google earlier this month. Lively by Google would be a natural vehicle for Google’s AdSense for Games product, which could insert ads into the rooms of users. In fact, others expect it to be a proving ground." And it's a big market they're after: "All of the companies know the potential of the market. ...
-
08.02.08Philip Rosedale: Second Life Is Better Than Lively Because It’s Like WarcraftErick Schonfeld caught up with Philip Rosedale on the beach, where he was either checking out the surf or actually attending a, um, Fortune Brainstorm conference. He asked Philip to comment on whether he thought small Web-based worlds such as Google's Lively were a threat to Second Life. Philip sort of stumbles around the response, saying "We're not worried about it, we're actually. we're trying to push it forward as fast as we can. We open sourced the Second Life client with the hope that it would get generalized by the different companies and types of people that are using it ...
-
07.16.08Google’s Lively: Content Creation Tools BetaLively puts Google in the metaverse arena but many things it's not - it's not a world, it's not a gaming platform, and it's not a mash-up with Google Earth. You can't script, there's no commerce, and worst of all for users who cut their teeth on the user-generated worlds of Second Life, or even making clothes for their Sims....you can't make anything. But Google is renowned for launching and then fixing, adding, and sometimes trashing - and Lively is headed in the same direction. Over on Game Artist, a link to one content developer's Lively room (enter below) is meant as ...
-
07.09.08Google’s Lively: It’s No Metaverse, and What Their TOS Tells UsGoogle's launch of Lively, it's entry to the 3D Web, ends months of speculation and at first glance is both a disappointment and a pleasure, but certainly doesn't advance the underpinnings of the metaverse, not yet at least, and can hardly even be called a world at all. As GigaOm reports, it's more akin to the 800 lb gorilla in the room giving a wave and saying "Yeah, I'm here." Only it turns out that it's wearing a tutu and has blue hair. Way back when, I imagined Google bashing open the doors to the true Metaverse - you know, the ...
recent posts
- Users and Simulated Sex: Age Verification Uncertain for Launch of Spore
- Shop in Second Life & Earn a Degree
- Virgin Lands: The Virtual World is Empty
- Google’s Lively a Test-Bed for In-Game Advertising?
- Quick Thought: The Shrinking Advantage of Brands
- The Immersive Quality of Prim Babies
- Scientists Reap the Benefits of Second Life
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.