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The Archives
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09.20.08Attracting New Users One-on-One: Linden Lab Lets You SLurl Your FriendsLinden Lab has retooled SLurls to allow you to invite friends, family, co-workers, and random strangers to join you directly in-world and in so doing is taking yet another bite at the first hour of the new user's experience. Now, for those of you who don't know a SLurl from a tinyURL, you're not alone - in fact, it took me about 6 months of being in Second Life before I understood the idea that every location on the grid could be represented by the equivalent of a Web address. The idea here is sound: think of it like social marketing. You ...
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