Linden Lab announced that it was killing the single channel blog and replacing it with a new and improved version this coming week: one that will stream blog postings into individual ‘channels’, include ‘members only’ streams for things like educators and solution providers, and give Torley some space back.
I can’t help feeling an odd sense of loss. Maybe it’s on the heels of Robin Linden’s departure from the Lab (and here’s hoping she is true to her word and we see her, um, new her on the Grid). I was really touched today to see the number of people who showed up for her going away party. Even Philip showed up - and said some really kind words, and was inspiring, telling a few anecdotes, reminding everyone of what it was like when you really knew the folks from the Lab to see them. I constantly regret that I wasn’t there in those early days, I guess - I felt like I was standing amongst legends - the people who built the Grid from a bunch of wire and dreams.
That’s me in the back with unrezzed hair as usual. Photo, Ciaran, Flickr.
M at the Helm
It’s starting to seem like we’re seeing the results of Mark Kingdon’s efforts - you know, the ones unrelated to hiring a bunch of VPs with seemingly redundant job titles. (I wonder if the Alphabet Cabinet was vetted and whether they’ve all paid their taxes or properly declared their domestic help, but I digress).
The blog has had a tough time of it over the past year or so - or maybe longer, who knows, I’m not old enough. What was once a pile-on of technical updates, Grid status reports, and open comments that went on forever (with vocal residents talking about lag in the post about SLCC or other unrelated topics) seemed to grind to a stand-still when M arrived, focused primarily on feel good posts that may have had a better home over in the press section.
It always seemed to me that the blog was the one place where you could try to read the tea leaves: there was often just enough technical stuff, or policy stuff, or fire fighting to try to get a sense of future developments, priority areas, or plans without having to wander over to all kinds of office hours.
So the blog, which was once a pile on, at least gave you a place to try to get a sense of direction. In the absence of road maps, a clear strategic vision, or timetables for new features it’s very hard to hitch your wagon to Second Life in any serious way: what you build today could become void tomorrow. Sculptys come to mind in this department, if you’re a content developer. Or the long promised improvements to group management, if you’re into mass marketing or social media. Or how about estate level Windlight, just because???
But M has been nothing if not consistent. In case you missed it: stability and the first hour. Stability and the first hour.
The First Hour Refined
And I believe that the Lab has actually moved past what we typically think of the first hour and has recognized that the first hour is about a lot more than being able to move or change clothes: the absolutely critical thing in the first hour is a) wanting to be there in the first place and b) finding stuff once you arrive.
On the ‘wanting to be there’ part, I was impressed with the latest hint of the Web site changes. The launch of a “What is Second Life” page is crisp, clean, and a well-designed at-a-glance overview of why a new user might want to come on in for a look around.
The changes to the blog and forum aren’t just about improving a communication channel, they’re about reorganizing how the Lab itself aggregates and distributes content for the purposes of streaming people to the stuff that will make them stay. The purchase on OnRez and XLStreet were part of the same plan: it’s not just about taking a slice of the content revenue, or about making it easier for creators to sell their stuff, it’s about having access to data, and the ability to search that data, and the ability to aggregate it so that people have a reason to be there.
The Valentine’s Day announcements from XLStreet are a perfect example: it’s kind of like those special events in Warcraft or something - and is also an early example of how the content can be aggregated and distributed across channels: e-mail, blog, log-in screen, search.
As the Grid grows, it’s not such a bad thing to channel users into interest areas. To try to make it easier to find information while avoiding the pile-ons. But I can’t help feeling that there’s a risk we lose that human touch, that personal culture.
The one where Philip can talk about going for drinks with folks from the Lab as a going away party for Robin and where the people listening have maybe known each other for years, before there was prim hair and sculpted cake. Where Valentine’s day is a cheesy bear you made out of prims and library textures, and love wasn’t packaged and delivered through XLStreet.
But then again - I crashed right in the middle of it, along with half those attending. Which is part of that same culture, maybe, and gave us all something to joke and talk about….but might not be what we intend for the years to come.
Dusan, I don’t know how you can write so poetically about these seemingly simple bits of news. But I hope you don’t stop.
I think that SL is like a small country where it’s tourism is at its crossroads. As more people come over, there are bound to be diverse interests, and as possible, SL would want to catch them. SL used to have a niche, but as it grows and evolves to embrace a wider audience, these changes are bound to happen. It’s bound to happen, but yes, hopefully the culture and the “human touch” you mention would still linger and not fade into oblivion.
The web page redesign shown above looks nice. Much better than the flickr slideshow in black knockoff they did previously.
Hi Dusan! Great post for placing some things into perspective, but I feel it is rather odd you jump to the conclusion these changes have nothing to do with the new VP’s.
Kingdon gathered a new team, a team that would support user-oriented thinking; the most essential change we’ve seen from Linden Labs in well over 5 years. For the first time it seems like they are trying to understand user behavior and adapt to it, facilitating individuals, instead of looking at ‘the community’ as one big soup they could force to think in certain ways.
If anything the existing homepage shows this most clearly of all and recognize the diversity of the community and SL’s flexibility to many different things to many different people. The pods represent individuals, but part of something larger than just you. At the same time it creates a smooth transition from 2D to 3D - the core function of the of the SL website.
The blog changes are facilitating and also recognizing individuals rather than ‘the user’ as a mass - facilitating each of these groups to find their own niche of ‘relevance’ within the platform of SL.
All in all I am really happy to see this new course SL has taken, and is showing some dedication to its new course in the big revamps in - and outside the company. User centered innovations have proven to be much, much more effective than technology driven innovations, and I currently see this change in a lot of the Lab’s decisions - which is a good thing for VW’s as a whole.
Rick - agreed…I guess I was just poking fun a little - I mean, how many VPs does it take to screw in a light bulb kind of thing. But I totally agree - the focus on user experiences and paths rather than “Oh, we need windlight to make things shiny” is an encouraging development for the Grid.
I had a very different take on it than you, naturally:
http://secondthoughts.typepad.com/second_thoughts/2009/02/same-old-same-new.html
Nothing good about the “members only” specialized FIC secret lobbying of the Lindens for features sets, without the general public being able to excercise some sort of democratic oversight. Like decisions to remove traffic that fix aesthetic problems for geeks, and ideological problems for control freaks, and get rid of embarrassment for corporations without footfalls, but then kill sales for those inworld who merited ungamed real traffic. That sort of thing.
>they’re about reorganizing how the Lab itself aggregates and distributes content for the purposes of streaming people to the stuff that will make them stay.
No, they’re about controlling customers more and filtering out ones they don’t like.
>For the first time it seems like they are trying to understand user behavior and adapt to it, facilitating individuals, instead of looking at ‘the community’ as one big soup they could force to think in certain ways
This would be great, and a welcome development, if it didn’t involve a huge blindspot: inworld business. The Lindens peer at the grid now, and say “everyone out of the pool, and go into the following locker rooms: a) Enterprise b) Solutions Providers c) Educators d) Socializers/Customers — everybody else. And they favour one set, and filter, corral, streamline, control category d).
>The blog changes are facilitating and also recognizing individuals rather than ‘the user’ as a mass - facilitating each of these groups to find their own niche of ‘relevance’ within the platform of SL.
They are balkanizing and controlling the community through filtration. And that means only they see the whole picture. Bloggers who care about the entire world and the ramifications of everything happening to everyone, as in a real world situation, or cross-themes or cross-channel concerns, will have to work really hard to get reporting from the different channels and aggregate it and make sense of it.