There were two places that convinced me of the power of Second Life as a platform: Svarga (recently up for sale - and I’m not sure if it still is, but if nothing else it needs to be preserved by Linden Lab) and Black Swan Rezzable.
Svarga convinced me that Second Life supported a quality of storytelling and immersion that would have, well, game-changing implications for how we experience things on-line. And Black Swan convinced me of the emotional and, I’ll say it, spiritual potential of the immersive experience.
The third place, and equally important, was my first little plot of land, stuck between a giant mega prim hiding a mall on the one side, and a beach house on the other populated by a seemingly endless stream of Germans. And the third place was important not because it was land, but because it was land on which I could rez my first prim. Little did I know that one prim would lead to investing thousands of hours rezzing other prims, and then trying to write about it…this blog was merely a place to keep notes, I didn’t expect to stay for very long.
But now, Rezzable has announced that it’s closing up all of its sims other than Greenies Home, and with it, will be shuttering Black Swan, which I can only describe as, well, a tragic loss - although frankly, I gave up going after Starax (or Light Wave as he was reincarnated) did that really weird sky box thing with the fascist imagery or whatever it was supposed to be - I took it as either creative frustration or a comment on humanity, or Linden Lab, or the Grid, or all of it. But Light Waves made prim magic, and it moved me, it made me want to somehow combine the creative impulse with the rest of my life - to make my work more like SL and to make SL a part of my work.
See, I kept looked to Rezzable for guidance. They had some of the smartest people on the Grid over there, rezzing prims, making magic. Greenies was - well, it was fun, although I kept wondering whether I was part of a story or part of a post card, it was fun to walk through a comic book, but I didn’t understand what MY character was supposed to be, and in Second Life we are all the stars of our own adventures.
But forget about Greenies - the whole set of Rezzable sims, 40 of them over the years by Rezzable’s count….well, I figured that with all that magic and all those visitors and all of those folks building, and sand boxes, and fashion shows, and art at the Cannery and whatever - that it all masked a plan, and that if we could only decipher the plan, we could all hop on board and ride the wave to the future, the Lab wasn’t much help, we’d need to construct it together.
What Was the Plan?
I used to spend countless hours speculating. I’d wander the Rezzable sims to try to figure out what they were up to: at Surfline, I’d look for a signal that maybe they were going to sell beach houses and land, but there was no such signal, and I couldn’t even find a decent bathing suit; then, there was that mountain thing with the cars under it, and I figured they’d be selling STUFF, like cars or whatever, and sure they sold a few things but it was hardly an uber-mall, and I distrusted the object economy in any case, as it relied on an endless flow of either new goods or new customers, the first of which is labor-intensive, and the second of which relies on factors outside our control, like the Lab promoting and marketing or whatever.
For a while, I figured they would try to own the new user experience, and thus their ‘consumption pathway’ or something, they had some sort of orientation hub in an old temple or something, but it never seemed to get finished, and I never saw noobs there.
But then one day I had a big deflating moment, and it was when Rezzable started charging admission. And it suddenly dawned on me that maybe they don’t really HAVE a plan, or the plan was the same plan as I was pitched in 1997 or 98 or whenever it was, and the plan went something like this: “Jump on this band wagon, it’s growing, aggregate eyeballs, it’s a network effect, and if you can be the one to grab the eyeballs FIRST then all the ones that follow will be yours” or, put it another way, the plan was the same as the Internet hype (and the resulting collapse) that killed a thousand blooming flowers a decade or so ago, the lesson of which was “The first wave is the dangerous wave, wait until it settles down and we’ve learned a few things.”
What I REALLY hoped was that I’d see some sort of synergy with brands or something, but then we were still in the post-CSI days, and the brands had sort of lost interest and wandered off to populate Facebook with widgets.
Now, Rezzable held faith when the brands had left, and that was a good thing. And frankly, I had hoped that they might do what Linden, at the time, could not: bring some sort of coherence to how the Grid might be shaped. I wrote:
“It’s time (for Rezzable) to stop just showing and start sending out some beacons for the rest of us. Some sculpted prims and a Garden of Delights will go a long way in convincing the people like myself who stayed in SL because of Svarga, or because of Starax….but what goes further is a feeling that it underpins a deeper vision of what next. Because surely we’re not finding it in Linden Lab. And as much as we mope and pine about the land market, it doesn’t seem like the overlords particularly care. And as much as “education and collaboration” is the next thing, a lot of those folks are decamping for Wonderland and Open Sim.
So we turn inward and look for a few hints of people who see a roadmap of their own, and wonder, and wander, and hope that someone has a clue or two, because there’s enough evidence that there’s a lot of heart and passion and talent and a few boundless dreams, enough to go around at least.”
But it turned out that Rezzable didn’t have a road map. Or, rather, they had one, but it relied on Linden Lab to deliver something (10 million new users comes to mind) that they never said they would, and that all evidence suggested wasn’t possible.
The strange thing in all this is that it turns out that it’s Linden Lab who has a road map. And Rezzable has openSim.
HTTP-In
Now, I’ve long been interested in OpenSim, which is where Rezzable is headed, and it held the promise of being able to do things that were problems in SL.
See, at some point I figured that you actually COULD make money in virtual worlds, and I’ve been proven right. And the key to that, for me in any case, is that virtual worlds are not some separate thing, they are and will be integrated into all the other media and tools and technologies that help to make stuff happen.
But Second Life had problems: all that pesky adult oriented content, lack of a firewall option, lack of customized registration, inability to share desktops and integrate with Web-side content. And OpenSim promised that it HAD those things….and it also promised that with its “modular architecture” that it would be somehow, well, more innovative. So far, at least, it isn’t. You can change the physics and fiddle with the controls, but it’s still primarily a reverse-engineer.
On the other hand, the road map that the new(ish) crew at Linden Lab have placed out is, so far, being FOLLOWED (with a few mis-steps and corrections along the way, mainly the debacle of the homesteads), and I like being able to understand what’s coming next. In any case, just as Rezzable is leaving, Linden Lab is finally delivering against what I’ve long asked for: a coherent sense of a road map with milestones and deliverables and a team that understands how to build products and services as compared to code.
Now…don’t get me wrong, I still hedge my bets a little, primarily because I produce stuff for clients across other media, and just as my “meetings and conferences” business is a little slow these days because of the economy, my virtual business is up, and maybe next year that will change and I’ll be back to trudging through airports every week.
HTTP-IN, which has been on the map for a long time, is one of those quiet advances that is pushing Second Life along, and opening up new ways to innovate that, sure, are maybe being done on OpenSim but in this case they’re being built on a platform with stability, and a user base, and an economy, and all of the other stuff that has taken the Lab 7 years to build and (mostly) stabilize. And with HTML on a prim not far behind, and a new viewer on the horizon (am I the only one, by the way, who believes that the new viewer will be CLOSED source?), and new Web-side initiatives that I personally think rock, there’s some steam left in the engine, and there’s a company running the show that’s making money (which isn’t to say Adam Frisby or whoever isn’t making money, but it’s for himself, not for the “OpenSim product” like SL is the product of Linden Lab).
Which is to say that OpenSim holds promise, but I personally don’t think it’s entirely ready for prime time.
Look - these are all brave new worlds, and we’ll look back at the trials and tests and compare them with what we have 5 years from now and we’ll wonder why we thought it was such a big deal. I don’t have my little plot of land any more - for all I know, it’s empty, or someone else is there rezzing their first prim. And I’ll leave other sims behind as well, and maybe hope that this time, if nothing else, I’ll learn from my plan, just as I’m sure Rezzable has learned from theirs - but will try, and try very hard, not to blame anyone else if something goes wrong, and instead just head off to my next adventure.
long tails.. short expense accounts.
a decade redux.
The way I see it people who are creative and jazzed by the 3-D world opportunity get into an “if you build it then they will come” frame of mind, mixed with an “and they will appreciate what we’ve (or I’ve) done and will toss us some donations” expectation.
The problems begin when they realize that 99.5% of the thousands who visit their region have no intention of contributing a single penny, let alone helping them meet the horrific relentless tier costs. They just want it for free, they think they are entitiled to it for free.
Eventually the novelty wears off and the resentment toward all those freeloaders using the space to amuse themselves without paying gets tiresome. Artistic enthusiasm doesn’t last forever, eventually somebody has to cough up all that dough. So they pack up and split.
Has happened over and over to date and will continue to happen. If you don’t charge admission or don’t generate revenue with sales or rentals you are going in the hole. People will never pay for what they can take from you for nothing.
“try very hard not to blame anyone else if something goes wrong”
Good advice, Dusan. As an observer - not a business person - it appears to take a unique idea and lots of hard work to make any operation inside any grid a paying proposition.
Corcosman, you are exactly right. The unfortunate part of that though is that most people will invest thousands and then find that out the hard way. SL is still marketed and seen as the place where you can make money, and it’s just not that true, there are a very small handful of people actually withdrawing real money worth noting.
Even some people make money in ponzi/pyramid schemes, but does that make it legal? Some people made money in the Madoff scam, same question.
The real question is whether or not Linden Lab is a giant ponzi scheme. Sure you CAN make money, but only if 95% of the population LOSES money. All the money flows nicely up to the top of pyramid
Hell you even have to pay a fee to Linden just to withdraw money. To add to that, they are receiving over 1000 USD a month per server they use due to the fact that they split Sims, 4 per server. That’s highway robbery if you ask me.
There will be a time where that price has no choice but to come down.
But, is Linden Lab a ponzi. I’d like someone with more intelligence than myself to take a deeper look.
Well said Dusan. Agree 100%.
And I believe we all have a future in SL and what ever other VWs can link to and build on the large growing network of avatars/people. Community is all, stand-alone is a lose/lose proposition.
I was having a discussion with a friend early in my Second Life about the ridiculously high cost of “land” in-world and making note of the fact that we not only purchase the servers FOR Linden Labs (servers cost them nothing, only leasing space for the server racks upon racks and, of course, bandwidth) but then we pay through-the-nose monthly for the privilege of being allowed access to the server we “bought.” And when we leave, they keep it all and “sell” it again.
His only comment was, “So what you’re saying is we are all just suckers.”
And my answer was (and still is) yes, but WILLING suckers … for now.
@Metacam, you might be interested in this article on Second Life’s Ponzi-ness.
His conclusion? “No, SecondLife is a classic pyramid scheme. Or, more of an Amway-like pyramid: partially legitimate, partially ponzi.”
I hope the guy would eventually learn some anatomy and hand-drawing because the tied angel statue on Black Swan was more than hilarious and the ballerina had masculine face. So quite a lol after all.
no big surprise in his 2007 “pyramid” article since AMWAY itself via its “new” names and business shells came into SL to “mall franchise” during the hype of 2006.
just more fodder for the virtual economy of the real world and the slow realization that the virtualization of money has run its course.
any real economist will tell you money is only about “trust” and that systems that by nature, dont offer “trust” cant offer any actual virtualizations of money- aka an economy.
so much for casanova and metanomicons.;) EVE has a economist on staff, dosent it? and the latest run of its bank by a medical paying dad playing a “pirate” certianly put all that “virtualization” of others peoples money and time into clear perspective.
Las Vegas casino have economists too, right?>
Anyhow, Rezzables story is nothing new from the internet and 15 years of its virtualization dreams and falsehoods.
I think the thing we learned is now, artist people like Rezzable need to learn how to be greedy fucks.
C3 - um, ok. Glad to have your continual reminders of stuff that happened 15 years ago. I’m not sure I entirely agree with your virtualization of money comment, because I’m not entirely sure what you’re saying. You have that cryptic way about you hahaha.
In any case, ‘pyramid’ post to follow, feels like a good one for the weekend.
Metacam - I disagree. Artists are a different story. Rezzable was clearly a business, not a patron of the arts, although it happened to provide patronage as part of its wider business model.
There were artists working for Rezzable, and Rezzable supported art on its sims. But Rezzable was a business first and its the business side of what its doing that’s the issue at hand.
yes. well im not paid to answer any questions in blogs:)
and Im either a Yogi Berra or an Einstein in my comments..lol..Prok and You all can decide.
suggest you watch “The Ascent of Money” on PBS….”virtualization” becomes more of a history lesson after a view than any metablogs futurism;)
Also why not look up PONZI… he fed on his own, as did Madoff, as does the SF tech valley types. But as the virtualization of Money went more and more “electric” and digital the collatoral damage that could be done in the shortest accelerated time became larger and larger.
What will also be obvious to many soon, 15 years late, is that Artists/ IP creators need to own tools and own their works. Almost NONE of the current Virtualization of 3d, storage, or media has that in mind. Either control is being taken away by large investment corporations via “service medias growth meme”, or by “free” content metachildren “meme” that are of course funded by the large vested financial interests anyway.
Banks virtualized money- and now they own all the land- property- and even your cars;)
Google and others are virtualizing IP, and who do you think will own it all by 2050.?
Rezzable learned what Protozoa and others;) did 15 years ago. - google it, before google decides to remove the past listings– they can do that you know;)
BTW- as yourself- what will be left of this blog in 15 years?
I think they’re brilliant - Immersion 2.0… via Rezzable?
http://davidcheney.wordpress.com/2009/07/11/immersion-2-0-via-rezzable/