This morning I proposed that you could read the tea leaves of Linden Lab’s announcement of a price increase for the education and non-profit community and, if you tried really hard, see the outlines of a master plan in which Linden Lab would eventually split into multiple companies:
- Linden Lab, a software services company focused primarily on making money from virtual currency, markets, identity systems, server rental and infrastructure and other systems
- Second Life, a virtual world which makes money from fees earned from its users, and which “buys” services from Linden Lab to support that world
- The Linden Foundation, an open source initiative building and maintaining virtual world viewers and server code.
Under this plan, Linden Lab could provide “grid services” to third-parties, whether educational, non-profit, military or entertainment. The ability to move between these grids (one of which would be Second Life) would allow the metaverse to scale while pushing management of individual “sub grids” to, well, to anyone who wanted to run one (including those who simply use the open source Linden Foundation code without subscribing to the Linden Lab services.
But my hypothetical strategy isn’t complete without adding in the probability of server-side rendering, which would be an additional “product” that could live as a service under Linden Lab, and a revenue generator for Second Life.
I imagine a blog post, probably before Christmas, and it goes something like the following (the “special server class” idea is a total wild card, I’m more confident about the beginning of the act of imagination which follows):
Since my return as CEO of Linden Lab, I’ve been focused on our core strategy: to make Second Life fast, easy and fun. Today I’m pleased to announce that we have made significant progress in making this happen and will shortly be launching a new product: Second Life Stream (SLS).
For the new user downloading a client, learning how to navigate, and accessing great content can all be barriers to an experience that is fast, easy and fun. But what if they could enter Second Life without needing to download anything? What if we could bring them directly to great content and events? What if we had the option of making the sign-up process as easy as entering a URL in your browser?
Second Life Stream
SLS does exactly that. Using server-side rendering, users will now be able to access Second Life without a download and will be able to access all the great content that Second Life has to offer immediately – and if they like the experience, they can continue to access the world in that way, or they can download a client and participate like that.Here’s how it works:
- Second Life Stream will provide free access to Second Life without a download. You will be able to access the Grid, participate in events, go shopping – do all the things that makes Second Life such a vibrant place, but without a cumbersome download or orientation process.
- After a certain numbers of hours of access, users will have a choice: to pay-as-they-go (we will charge approximately $0.25 per hour of access) via SLS, or to download the Second Life client and continue to access the world for free.While we’re charging for SLS acceess after a free period, we’re doing this for more reasons than simply the cost of server-side rendering. SLS allows us, because content is rendered on the server, to allow a much higher avatar count on a sim (we are estimating in the hundreds).
For these reasons, we’re pleased to announce that in addition to SLS, we’re offering a new server product: SLSS.
Second Life Stream Servers
Let’s say you hold an event once a month in Second Life. Or maybe you’re a school and only hold classes once a week. You may not want to pay for the full capabilities of a Second Life sim. Second Life Stream Servers will provide an option.Here’s how it works:
- You will be able to rent a sim at 50% of the price of a normal, full-prim sim.
- Access to that sim will be limited to a list of 10 people so that you’re able to create content as usual.
- Your customers, students or co-workers will only be able to access the sim using SLS. Because we will be charging for their access time on a per hour basis, you get the best of both worlds: your sim rental is drastically reduced, and cost is on-demand (users are charged for the number of hours of access).To make this even more interesting, Linden Lab will provide you with a 10% commission for all paid access to your sim using SLS.
Say you hold a music event once a month. You pay half tier on your island using SLSS. You set up a store or a concert venue. On the day of the event, you are able to host close to 500 avatars because server-side rendering allows us to significantly increase the number of avatars present on a sim.
Those avatars are paying a per hour fee to access Second Life using SLS. You will receive a 10% commission on that access time – you will no longer need to rely on “tips” to support an in-world concert, because you’ll have a revenue stream from Linden Lab itself.
SLS Cards
With the lower age limit in Second Life, we realize that access to the Grid may be difficult for younger users who do not have credit cards. For that reason, we’re pleased to announce that SLS “game cards” will be launched globally this weekend. You will be able to buy access cards at leading retailers including Best Buy and Wal*Mart.These access cards are also available to non-profit institutions and educators at a bulk discount, or access codes can be provided to enterprise who will be billed quarterly on a “pay-as-you go” basis (don’t worry, we can set user-level caps for usage).
Our new VP of Marketing has been working hard on preparing an international campaign to launch SLS and the new access cards, which we’re sure will fundamentally change the ease and fun which is Second Life and will give new access options for users, new content options for creators, and new revenue streams for event organizers and community managers.
SLS does not change the option to participate in the Second Life experience in all the ways you’re used to, whether using the main viewer or TPV, and island rentals are still available for those who want a full-time and rich experience of the world. SLS, we hope, will expand the audience for Second Life by living up to our commitment to make it fast, easy and fun, while generating an entirely new way to make money from the stunning work you continue to create.
(Um, OK, that last bit probably won’t show up in the final post).
[...] This post was mentioned on Twitter by Dusan Writer, Doubledown Tandino. Doubledown Tandino said: via @DusanWriter Decoding Linden Lab 2: Second Life Stream http://bit.ly/9wUB5Y [...]
Why on Earth would they ever off-load the costs of server-side rendering onto residents rather than the sim tier-payers?
If server-side rendering occurs, expect the costs to be abstracted into tier payments for simulator holders the same way bandwidth, compute hours of server uptime, voice, and server-side everything else already is.
I see no reason to imagine or even believe it’d be a good idea for Linden Lab to do anything else.
access based on land? all content copybotted to be used by those who “run events” cause they can afford a sim?
whats wrong with this picture?
… occums razor… a sell off of whats left to someone… and the end of this con. 5 years are up…
Server side rendering makes sense. It would be a new source of income for the Lindens (which they can use to invest in the technology). Also more and more people run around with smartphones, netbooks etc., devices that can´t handle SL. A cloud version would make it possible to run SL on any of those devices. Now I am wondering, how difficult and how expensive would it be to implement such a technology? Is it realistic to have that soon?
[...] Dusan Writer’s Metaverse » Decoding Linden Lab 2: Second Life Stream This morning I proposed that you could read the tea leaves of Linden Lab’s announcement of a price increase for the education and non-profit community and, if you tried really hard, see the outlines of a master plan in which Linden Lab would eventually split into multiple companies: [...]
Hope you’re right. Because it’s the only rational explanation I’ve run across.
Sorry Dusan, but Occam’s Razor immediately springs to my mind after reading this…
EDITED: ha! After I wrote this, I see from the comments that cube3 had exactly the same reaction as me.
I like making things complicated, it’s a more interesting parlor game.
gamez…lol well enjoy them while they last…
a rant in progress…
http://mediabastard.wordpress.com/2010/10/06/the-end-of-the-papparazzi-state/
wasnt about SL as i ranted it, but a moment of clarity about 2030. anyhow…i was helped by that 14 year old, 16 i think by the documentaries end9 see other post here) his happy ending growth, and the reality that again, it was just another story for humans…. our egos.
and the thought that occams razor may no longer be only a human model for action.;)
I loved that documentary. I loved how recursive it was, especially at the end where they sort of say “OK, so let’s be honest, regardless of anything about how much we learned, we’re still sitting here on camera”. I couldn’t help thinking that once the cameras got turned off they’d sit there staring at each other wondering what to say.
But, whatever the lessons were, I still expect a follow-up where the mother ends up on Intervention or something like that, some sort of triple recursion.
isnt that what virtuality is all about though?
the mother was already swallowed by virtuality since the 60s… which of course was when TV became “everday and color” and more than one in a home…:) her child, a mirror of media of image and electric networks. – and for every 14 year old who at 16 says, no to the disney network reality machine, another 10000 will say yes. thats the power of the machine.
loops and cycles…. the language of the machine.
right now “we” are just the lsat remaining fodder” from reality…. but that too will end.
if we let it…
fast fun and easy….from the mouth of babes
rewatch the documentary… ,ill bet you see that scene a new:)