|
The Archives
-
04.08.10Using Virtual Worlds for Brand Development and AwarenessLooking like it's 2006 all over again, Indian company Godrej, a huge conglomerate that runs the business gamut from real estate to appliances, has launched a virtual world called Gojiyo which it inteds to use as a marketing tool for its own products and services. Clearly, this harkens back to the 'golden age' of Second Life corporate-branding efforts, and the company is not being shy about its expressed purpose. "We want to reinforce our relevance to the youth," said ED and President of Marketing Tanya Dubash. "So there's a fair amount of branding and strategic messaging." Continue Reading...
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.