|
The Archives
-
04.08.08Times UK Reports (barely) on VW2008The Times UK reports, in a meandering sort of way, about VW2008, coming to the conclusion that "Companies are increasingly turning to virtual worlds not just for brand building, but also to hold meetings and train staff." They make the following claim about Second Life: In reality, Second Life doesn’t work. As the firm itself admits, the system crashes constantly and the steep learning curve for anyone entering Second Life puts off all but the hardcore.Nevertheless, virtual worlds are here to stay. Among this year’s Virtual World attendees were Intel, Google, Microsoft and the US Department of State. Well, first - sure, ...
-
04.05.08Is the Metaverse Less Real if Madison Avenue Says It Ain’t? (Report from the Virtual Worlds Conference)The Virtual World Conference was a sort of giddy hallucination for me, never having been before, and maybe I'm LUCKY (based on other reports) that it's a bit more somber and less gushing than past events. Everything feels a bit more gray these days, constant drizzle in New York (gave me a cold) and all these "bad vibes man" coming from Wall Street and Main Street and CNN, but for me it was a thrill to see the Lindens, and Philip, who was looking well barbered and tanned in his Neko collar and visionary vision, all the Californians seemed to ...
-
04.04.08Freebies that Pay: Second Life and Slippcat ContinuedSo Anthony van Zyl, managing director of Slippcat hovered above the crowd today at the Virtual Worlds conference, up there with the adults like MTV and that branding engine There.com and the guy from Habbo and his millions of teens, and it was all about how to make brands work in virtual worlds. The tone was set by Greg Verdino from Crayon who commented that "last year I couldn't get you to stop talking about Second Life and this year I suspect you won't even mention them" before it veered off into an extended discussion of how to sell Pepsi to ...
-
04.03.08Barbie’s Got Legs, Manning the Barricades at the Linden Booth, and More Tales of the CityThe adults are nodding seriously at the big table about monetizing virtual worlds, aggregating eyeballs, return on investment, and technology hurdles on the superhighway to the Metaverse, and I'm sitting at the little kids table trying to follow the conversation here at the Virtual Worlds conference, or whatever its called, in New York. The Lindens Take Manhattan I was about to ask Catherine Linden about the latest branding clarification, but she was barricaded behind a row of desks along with the other Lindens (kudos at least for a strong presence) and I'm pretty sure it was Prokofy Neva who was talking to ...
recent posts
- Welcome to SLAMsterdam: Second Life Creates Silos of Sin, Goal is to be More Real
- Virtual Concert Gets a Critique of Sorts
- Virtual Learning Environments at Athabasca University
- Insights from Engage Expo: Virtual World Goods, Kids, and Monetizing Mom
- Accounting for Human Nature: Anthropology, Academia and Virtual Worlds
- Quick Quote: Philipism
- Major Media Gets Glow in Second Life
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.