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The Archives
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06.24.10On White Steeds They Ride: Cory and Philip’s Streamy VisionWe've seen a shift in the axis of the metaverse. With the launch of OnLive, "rich experiences" have reclaimed their place on the Web landscape after being pronounced dead by folks like Raph Koster. The conventional wisdom was that virtual worlds were over - MMOs and richly detailed worlds would sort of fade away, while clicking your mouse in Farmville would become the preoccupying pasttime of millions. Now, I hardly think that the reported decline in social gaming on Facebook suggests we'll tip back to World of Warcraft, but there's enough room on the technology landscape for both: immersive experiences with ...
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08.07.09Formerly of Linden Lab, Cory Ondrejka Now Formerly of EMII saw this in Twitter, and it has been posted on Paid Content with a brief commentary: "Cory Ondrejka twiittered late this afternoon that he is leaving: “Thanks EMI for great year and a half, time to return to entrepreneurial roots, last day 21 Aug.” The timing is odd to say the least. Ondrejka only recently became the top digital exec at EMI, EVP of digital marketing, where the current strategy—or at least, the talk—is all about mainstreaming digital. He was promoted in March when his boss, former Google (NSDQ: GOOG) CIO Douglas Merrill, was organized out. Just a couple ...
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11.13.08Philip Rosedale, Obama, and Terminating Staff by E-mailI hate to do this almost, but I will. The hate to do it part is because Cory Ondrejka has a post up that connects the milestones of Presidential elections to the developments at Linden Labs and of Second Life, and I hate to pick out one particular line, the one bolded below. Now, I'm a giant fan of Cory, and frankly the post hits an emotional punch. Maybe it's just me - but it connects disappointment with hope, progress with frustration, and reminds us that, perhaps, all good things come in time. With recent disappointments on the Grid, I couldn't ...
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05.26.08Educators: Cory Calls Them Trailblazers in VWsSL's co-founder Cory Ondrejka has spoken, and education is blazing a trail through Second Life, according to the Chronicle of Higher Education. “In my view the academy has been blazing the trail of adoption of virtual worlds far more than gamers or industry,” he said at a recent conference at Case Western Reserve University that was also shown in SL. Ondrejka also argued that 3D virtual environments will catch on in educational settings because that setup closely mirrors that of a classroom and that humans are more trusting of a visual representation of a person rather that just, say, text. He also ...
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04.05.08Is the Metaverse Less Real if Madison Avenue Says It Ain’t? (Report from the Virtual Worlds Conference)The Virtual World Conference was a sort of giddy hallucination for me, never having been before, and maybe I'm LUCKY (based on other reports) that it's a bit more somber and less gushing than past events. Everything feels a bit more gray these days, constant drizzle in New York (gave me a cold) and all these "bad vibes man" coming from Wall Street and Main Street and CNN, but for me it was a thrill to see the Lindens, and Philip, who was looking well barbered and tanned in his Neko collar and visionary vision, all the Californians seemed to ...
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