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The Archives
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07.18.08Small Worlds, Small Minds: How Brands Have Sucker-Punched Virtual WorldsThe brand agenda has siphoned talent from the metaverse to create the equivalent of commercial candy, throwing a sucker punch at the idea of virtual worlds without even knowing it's doing it. It's OK, corporate collaboration and education can fill the gap, right? It's the teachers who advance society not Coke, although it's not for lack of trying - yesterday's vending machine in the cafeteria is today's Coke ad in Habbo Hotel or wherever, someday we'll insist it's packed with fruit drinks instead of sugared water, although by then our kid's hands will be so chubby they can barely wrap their ...
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