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The Archives
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11.21.08New Site Promises the “Music Lifestyle” in a virtual settingMusic Mogul is promising an engaging virtual world experience although it gives better press than its Web site, but regardless, it's another attempt to bring 3D immersion to consumers by focusing on a narrower niche than the all-encompassing 'social chat. Behind the music-focused world is iLemon, developers of Habbo Hotel, who will develop the site. Here's what Calvin Ng, CEO of iLemon had to say: We are excited to be developing the Music Mogul world, and believe it is an important step toward bringing virtual worlds to a broader audience, and making connections between the virtual world and the real world ...
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07.18.08Small Worlds, Small Minds: How Brands Have Sucker-Punched Virtual WorldsThe brand agenda has siphoned talent from the metaverse to create the equivalent of commercial candy, throwing a sucker punch at the idea of virtual worlds without even knowing it's doing it. It's OK, corporate collaboration and education can fill the gap, right? It's the teachers who advance society not Coke, although it's not for lack of trying - yesterday's vending machine in the cafeteria is today's Coke ad in Habbo Hotel or wherever, someday we'll insist it's packed with fruit drinks instead of sugared water, although by then our kid's hands will be so chubby they can barely wrap their ...
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06.30.08WOW! WoW drops a notch in MMO standingsAs reported on Gigaom, Habbo Hotel is soon to surpass World of Warcraft in unique monthly visitors. A Habbo executive VP explains that Habbo will soon surpass the 10-million figure, compared with the most recent count at WoW of 9.5 million unique users per month. But this story must be taken with a least a few grains of salt, for the following reasons: 1 - Habbo is free, while WoW charges a subscription fee 2 - Measured in avatars, the numbers compare. But WoW users more often that not have more than one character under a single subscription. 3 - The only source in ...
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