Science Roll recently hosted the 23andMe personalized genetics event in SL and wrote up a summary of what transpired. (For more on personalized genetics - in short, creating a medical diagnosis using one’s ‘gene expression’ - read the summary on Science Roll, where you can also link to some of the key players in the community.)

Two members of 23andMe’s editorial staff - Erin Cline Davis and Joyce Tung, both PhDs - ran the presentation. The content went into depth about genetics, something called an SNP chip (a chip that analyzes genetic data) and about how 23andMe is preparing to “show how the multimedia capabilities of the Web can really enhance health research… People can actually see what the latest research might mean for them.”