With all the attention on whether Google will launch a virtual worlds version of Google Earth (possibly connected in some way to SketchUp), two moves by Microsoft into the Serious Games and in response to SketchUp market further demonstrates that 2008 will be the Year of the Virtual World.
ESP
Reworking code and experience from MS Flight Simulator, ESP is targeted to the corporate training and simulations market – the so-called Serious Games market that Microsoft conservatively estimates is a $9 billion market. While nothing close to a virtual world – the ESP site promises that it can connect up to 30 people at the same time, and that the simulation engine:
Help reduce travel costs and augment costly full-flight and fixed-base simulator training time with realistic immersive simulations that run anytime, anywhere on Windows PCs.
Accurate, cost-effective modeling—Easily and affordably adjust simulation variables to visualize outcomes, plans, and design specs in 3D for decision making and R&D modeling.
ESP offers the code and build structure for the creation of “serious games” and the move was covered in depth at Future Lab.
SketchUp MatchUp, SilverLight
In a previous move, Dassault Systems launched, in partnership with Microsoft, a virtual Microsoft Earth called 3DVIA. The Dassault link-up to Microsoft enhances an ecosystem of products and platforms targeted primarily to the corporate market.
And finally, Microsoft’s launch of the Silverlight beta offers competition to Flash for creating richer online experiences including the ability to embed video.
The combination of small steps by Microsoft, including entry into the Serious Games market, may at least act as protective flanks against the possible entry of Google in the virtual worlds market, while laying claim to some of the corporate turf that has been the domain of smaller studios.
Hi Dusan,
We made a video to show what is possible today in Microsoft VE using the Shape modeling application from 3DVIA.
http://virtualearth.spaces.live.com/blog/cns!2BBC66E99FDCDB98!10172.entry
Combining custom built house models with the Microsoft VE terrain and cityscapes has some pretty interesting possibilities. [Of course, it would help a lot to have some trees ]
thanks for your informative post. I did not know about the Microsoft ESP inititative.
– Rodd
Really nice work…in many ways I think 3DVIA is the stealth candidate for VW development, mainly because its focus is more corporate and everyone loves to talk about Google. Thanks for the post Rodd.
Rodd….you might want to check out the new tree engine…
http://news-service.stanford.edu/news/2008/january9/dryad-010908.html
[...] has also made forays into 3D modeling, first through its partnerships with Dassault Systems, and then through its purchase of [...]