Linden Lab Selects PR Firm?
PRNewser, usually a reliable source for inside data on the PR biz, reports that Linden Lab has selected Edelman as its new PR agency of record, ending a months-long review process. The move, which the Lab would not verify, sends Lewis PR, who had previously managed the account, out the door. The business is valued at a million USD per year.
I suspect that the account will be assigned to Edelman's digital division which makes lots of nice noises about that crazy social media stuff and has blogged about trendy topics like augmented reality.
(I'd like to insert a rant here ...