Cisco and Content: The Academy of Digital Signage
Here’s an example of a long-standing technological infrastructure giant getting into the content game.
Cisco is starting up a “new qualification program for media professionals” that will allow people to study the creation, management, and distribution of digital signage.
What is digital signage, you ask? These are those electronic displays increasingly becoming a part of our visual environment. It includes information signs (such as in airports), advertisements, and brand exercise presented in message boards, LCD screens, electronic billboards, scrolls, and something called Organic LED screens. China, for example, according to www.adfotain.com, currently has 100,000 digital displays and a market capitalization estimated to ...