AdLab has pointed out a special section in the Wall Street Journal entitled “The Way We’ll Watch”. Now, there have been complaints that virtual worlds don’t add anything to Web-based conferences and meetings. This article points to holograms…imagine your boss hovering over your desk on a Monday morning after a wild weekend while you scramble to put a good face on your, um, numbers.

“Among innovations making their way into the market are bigger screens, smoother pictures, and social DVDs — chat with others who watch the same movie and are not in the same living room — powered by Sony’s BD-Live (”the text goes in a box over a portion of the screen”).”

The WSJ has a video report on the innovations. No mention is made of self-cleaning theatre floors.