After a few days there’s a sort of low-grade hum that seems to tackle you from the back of your skull, and that’s without wandering the casino floor – somehow those bleeps, the thrum of the air conditioning and the sort of muffled quality of – well, of everything, really, whether the clicks of poker chips or the way that people’s voices sort of get trapped in the over-scaled spaces, it all just becomes part of your experience of the place.
Wandering through my hotel, the Venetian, I can’t help but think that Second Life builders could take a few lessons from Vegas, or that Vegas has taken a few lessons from Second Life: these are highly constructed, prim-heavy mini-worlds but if you stripped out the tourists the sims would be fairly empty. A lonely gondolier, a “living statue” and a few people strolling the canal in Venetian carnival masks passing out fliers to some restaurant or something.
And the buildings are super scaled, kind of like Second Life where the fact that most people’s avatars clock in at 8 feet and the camera floats mean that builders make houses with high ceilings, the thing is that here you can’t fly, you can’t teleport, and the hotel that’s right next door turns out to be 5 blocks away, you just didn’t realize how BIG the damn thing is.
I think it was Mark Kingdon who recently compared Second Life to Las Vegas, or maybe compared Zindra to vegas – “if you want the sex it’s there, otherwise there’s a lot of clean fun” kind of comment, although I’m probably remembering it out of context.
Regardless, I can’t help finding something fascinating about this place until I realize how controlled everything is, how much you’re MONITORED, how the front desk seems to have a mini-portfolio on you before you even check in and how even buying a coffee is an exercise in efficiency and being over-staffed.
Vegas is Farmville on steroids. Vegas is the future that I don’t want, as pretty as it is, as well-designed as the experiences might be, as wonderful as it might be that I could probably see isn’t-she-retired-yet-Cher and Jerry Seinfeld on the same night – in one vision of our future, the world is programmed, the world is contained and the texture work is impressive but you still have that hum at the back of your skull and you can’t get the Phantom of the Opera soundtrack out of your head.
Wireless We Go
I come at the CTIA wireless conference with some decided bias and objectives.
At least I HAVE a purpose – makes it easier to weed through the hundreds of booths and elbow some of the 20-odd thousand people out of the way. As we create the infrastructure for our immersive/mobile integration projects it’s kind of nice to realize that there are widget makers and tech types just like in Second Life – people who have cobbled together businesses and set up shop along the back alley of the convention floor, tucked behind the 15,000 square foot Nokia booth or wherever.
There’s a guy who works for us whose background is mobile and he knows all the mucky mucks and sits on all the global steering committees or whatever, but I’m far less interested in meeting the VP of Visa or whoever than I am the guy who flew in from India and has bet the farm on setting up a laptop on a rickety table with a stack of brochures that look like they were printed out on a color copier.
It’s the closest you get to user-generated content.
Actually, it’s the closest you get to an actual sense that people here even REALIZE there are users, that there are real PEOPLE who use phones rather than audiences to be aggregated, portals that need to be SEO optimized, and transactions to be monetized.
EVERYONE here is trying to make bank on the long tail.
And the screen space on which to make that bank is about the size of your palm, which is a heck of a lot smaller than the right panel on the new Second Life viewer.
Long Tails
See, something that strikes me here is that while my bias with technology is to look at it, in part, through the filter of virtual worlds, I can’t help get the feeling that Second Life is now being looked at through the lens of broader themes, trends, and business metrics.
Mark Kingdon wouldn’t look out of place here, or Tom Hale maybe, standing in front of a few thousand people talking about how they’ve created an open API, set up a marketplace, launched a new device (a viewer), and have monetized the transactions. It would sound EXACTLY like a speech by RIM or Samsung – with the ‘wonderful ecosystem of app developers’ being touted not particularly because the app developers are the central strategy, but because the app developers validate that this is a phone/marketplace/carrier worth paying money to.
And not dissimilar to this conference, the folks who actually MAKE the stuff that goes on all these phones are incidental. There are 100s of thousands of apps, and there are a dozen marketplaces, and there are a handful of carriers and phone makers and whatever – but they’re all the aggregators of the bank you can make in the long tail.
There will ALWAYS be app makers and they’ll come and go and churn and try to get attention down there in the long tail, but there will only be a handful of Apples and RIMs whose sole purpose is to create a deep enough ecosystem that they can sell – well, sell more phones really, in an endlessly churning aggregation, in a ceaseless battle to own the standards while everyone else nips around the edges.
There may be bank in the long tail, but the REAL bank is in being able to grab the tail with both hands and give it a furious wag.
Better Worlds
Not dissimilar to GDC or SWSX maybe there’s this sort of conventional wisdom that the world is increasingly ruled by micro-transactions and tiny activities and little pokes and social networks that you not only engage with on Facebook but that you now carry around in your pocket – most of the mobile platforms here now have seamless Twitter, Facebook, OpenID and other forms of integration.
The SLife thing from Samsung (yeah, I know, SLife????) is all about these sort of turn-key social networks and associated mini-apps that you now have on your speed dial not as phone numbers but as a little floating mobile social network which knows where you are and wants to beam stuff to your friends while the REAL bank is in adding transactions to your phone, the ability to not just beam a photo to Twitter but to beam a dollar from your phone to – well, to another phone, or to the register at Starbucks.
The idea is this: link people to location to money and you’ve got it all. And they’re a lot further along than might be imagined, and the industry has enough innovation and competition to mean that people will keep pushing the limits of how MANY transactions people can make through their phones, and how SPECIFIC the location-based awareness can become, and by the way, who NEEDS a wallet anyways? We all have PayPal accounts now.
None of this is inherently bad, except that I’m of the belief that as technology unfurls this conventional wisdom has a counterpoint – that while they talk about scaling and monetizing and aggregating and creating new SEO models to manage the flood of apps and the flood of app stores and the flood of data created by the people USING all those apps there are other trends going on.
There are people out there like my mom who’s vaguely worried about not getting lost in the flood of technology and she’s wondering who it is that seems to know which banner ads to display following her searches for cancer therapies, and there’s a bunch of other people who are getting sick and tired of being ‘gifted’ on Facebook and spending half their day deleting unwanted hugs on their walls, and are tired of trying to find someone to fertilize their crops while they’re out of town for the weekend – I mean, at some point you just let the damn crops die because, truth be told, they DON’T MATTER.
My bias in virtual worlds has been for de-scaling and humanizing, for stories instead of monetization, for creativity and user-generated content instead of aggregation and fighting over screen real estate. And my belief is that virtual worlds allow us to leap frog the conventional wisdom about monetizing and linking social networks and being one of those platform companies (if I hear the word platform one more time I’ll just give up and go bet it all on red) in order to take us to a better future, one in which we are not the monetized, we are not the aggregated, we are not linked and parsed and connected in ways we never actually wanted to be – but that we were still present in our humanity because the technology was in OUR service and we were not in the service of IT.
Las Vegas and this conference show how far someone can take the creation of environments on which we will increasingly rely and in which we’ll increasingly find ourselves beholden without realizing how that dull hum has just become part of us.
But their world of imagination is not the world I’d create with my own.
of course modern vegas is a rebuild of 1960s disneyworld fl….. a rebuild of the prototype disneyland ca.
and one has to just look at the roman coliseum to see the similar- “below the ground level” design for making bank and controlling then “public experience” of the spectacular.
again one wonders how long itll take for all this to be obvious again and to no longer be the stuff of tri yearly new keynote speakers who are a year out of grad schools;)
the answer to why– digital virtuality– unlike the ruins in italy of stone, the ruins of digital virtuality are erased with a click, and forgotten as the requirement for the next “meta thing”/
even TV- video has some more memory ( dvd to youtube), but Caprica is more VR5 and a dozen 1990s vr short lived series, than anthything james cameron related;) – well maybe – its more camerons Dark Angel, then Avatar–
anyhow- Disney was made for children..to teach morality…whats LL excuse? I find gamerz trying to change adultz actions all way to creepy.
but today, what is an adult?– seems to me its just a new word like gamer…and today it just means “there be tits here”…(zindra-sl)etc.
anyhow– So far Caprica seesm to be a show with no adults either..:) and the only one who grows into one..is teh 12 year old kid- named Adama. But we all know what forces him to become “the father”… hopefully our reality wont be as bad for 99% or all humans:)
sorry to mix posts, but then again, its all the same;)
cylon cube3;)
Sliced, diced, tagged, categorized and commoditized. Monitoring humans and human behavior like the way you would Canadian geese or elephants on the African Savanna. Miniature radio transmitters stapled to ears or bird banding, recording grazing habits, migration trends. Data collection,bits and bytes, segmenting, targeting, measuring, marketing…. below the radar is the daydream, the memory of a child’s smile and a mother’s kiss. There is each individual’s life story,their imagination and their humanity.
nice…marty
but is it now not:
“the imagination OF having their humanity”.
btw- from this post- cameron ref. and one from hamlet about Shell at Dice..got me to offer this. -Second life- vs. Play world. etc. 30 years of mental meme generational degredation?
WESTWORLD ( 1974?) Yul Brinner, James Brolin,etc.
Until everyone has the realization that they are stuck in a literal box both in RL theme parks and VR theme parks, then there will be progress (and heaven help us living areas designed with the same kind of plan).
Right now all of us are just stagnating in our “bread and circuses”.
Right now all of us are just stagnating in our “bread and circuses”.
” A SIMPLE EXECUTION – BUY A JUPITER 6 !”
bread and circuses – star trek TOS style:)
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Every once in a while, current trends remind me that our worldline is catching up with Max Headroom. Remember the Blanks?
Resistance is still not futile.
Resistance is never futile…the tension line is life as we know it…a dialectic. Read Prok’s post: http://bit.ly/dc9jUx. Electronic Arts is no more a challenge to our humanity than any other algorithm. During the Inquisition it was human beings, not avatars, that were burned at the stake. Brave New World, Animal Farm, 1984, and 2001 A Space Odyssey get written and now the phone companies and Google will get their shot at blowing out the spark, killing the light. Nope…don’t think so.
Resistance is never futile.. right.
But we are quickly accelerating to a time and scale when it will be considered “unimportant”.
and that’s the real challenge.
you miss the point of my post Cube….we are NOT accelerating….there is no acceleration…the balance is the same…life can be ugly, mean and brutish and can also be a rose….The killer is the cynicism that creates self fulfilling prophecies and a loss of faith in the human spirit. There are no new evils… Eichmann was as efficient as Henry Ford. It takes courage to not only see but to act on the spark…to see the light, to make the choice to focus on the light. Exuberance and ‘aha’ moments are not the product of naiveté, innocence or stupidity but rather the achievement of wisdom and insight. With negativity and the absence of light we can see nothing and forever will remain unchanged and ignorant.
i think your wrong.
tools. media. accelerate and scale damage– as well as possible good- that can be done. they scale our effects on this one globe we live on.
the damage (human) done quicker and on a global scale can now be quite unreversable for us. human spirit requires humans… eh?
Eichmann didnt have Oppenheimers team… if he did, youd be having this debate alone.;) since my spirit wouldnt be haunting dusan’s blog.;)
balance is the goal… cynicism only interior… its what we do that matters.
Fascinating.
Wouldn’t you know it, but at about the same time I was at Downtown Disney with Infinity Linden, Muse Carmona (of Caledon!), Eddy Stryker, Zha, an “area” director and a number of other really smart folks working on the future of virtual worlds… at the IETF conference here in So Cal. Yep, I finally met a few people ‘in the real’… as inefficient as that sounds! Great people, too. One does have to consider the paradoxical concept of a nonvirtual IETF meeting… isn’t that a bit odd, somehow, for the architects of the internet?
I had a quiet ‘come check it out’ invite to the actual conference itself, but couldn’t make it ~ which was really too bad. I may not understand the issues, but I *can* hum! (that’s how they vote)
Most of the snippets and bits they were discussing, as best as I could tell, amounted to big picture stuff… not exactly with regard to this specific platform or that. In 10 or 20 years, if we ever end up with a truly sorta global ‘cyberspace’ (and I suspect we shall, just because the idea is too painfully obvious)… the discussions they had this week will probably factor in deep into whatever it becomes.
It’s quite remarkable, really. IETF is broad and nuanced, from all I saw… but even so, a handful of people could really still change the future.
And if none of it ever comes to pass… hey, that was still a great salad that evening anyway