Games aren’t just for kids. Whether in school or at the office, an effective game can help motivate, train or educate. Game mechanics – the “rules” and technologies that support a game experience, can be used to support social networking, competition, and personal achievement. And games are increasingly being used to reach out and engage with customers.

During this Masterclass on Game Development, I’ll host as we go behind the scenes with a panel of guests and look at how games are developed.

What IS a game, exactly? How do you develop the rules, stages and rewards in order to make a great game? What technologies do game developers use to display their games? What are the advantages/disadvantages of immersive environments like Second Life? How does a game developer deal with ‘emergent behavior’? How are games ‘monetized’ and what are the new models and decisions that game developers need to make? (Freemium, pay-to-play, subscription, etc.)

Full event listing here. Join us on Monday at 12:00 p.m. Pacific.