Celebrities Are Protectable IP In Virtual Worlds
Applications and Tools, Business in Virtual Worlds, Identity and Expression, Second Life | (3)
As Virtual Worlds gears up for its Hollywood conference and expo, Variety reports that celebrities are inking deals with VWs like Gaia, Second Life, and Habbo to turn their likeness into consumer goods that users can buy. Wanna look like Snoop Dogg, all pimped out with those unmistakeable cornrows of hair? Buy it! Or (perish the thought) walk through SL as a Paris Hilton clone, little dog and all? And would a sex tape be for sale?
Millions of Us recently launched Virtual Greats, banking that there is enough celebrity interest out there and has begin to sign up a few ...