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The Archives
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02.15.09The Forked Road: Virtual World Agencies and Where They WentA Californian, a Brit and a sheep walk into a bar. Not just any bar - but the hottest bar in town. The kind of bar with limos lined up out front and models handing out free samples of Red Bull to the people waiting in line. All three walk out some time later. The Californian says: "That bar was cool. It's just too bad it was so small. If the bar was bigger, and the people were more glamorous and global, it would make a mint." The Brit says: "Sure the bar was cool. But you don't make money with ...
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11.08.08Are Virtual Worlds Ready for Business?: An Interview with Justin Bovington on Immersive Workspaces(TM)Immersive Workspaces(TM): Your Private Grid Awaits When you think business in virtual worlds you think brands. The wave of polished yet mostly empty sims that followed the press infatuation with Anshe Chung's mythic millions. And how the brands came and then slipped out into the night, the press flaks from Linden Lab and elsewhere calling the whole thing a brilliant experiment from which, heck, we learned a lot, that was the point really, this was never GOING to be the killer app of virtual worlds, keep your hat on folks, and by the way I have a sim for rent with ...
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07.17.08Electric Sheep’s Virtual World: One of the FlockTechCrunch today reported on the launch of a virtual world by the Electric Sheep Company, called Webflock. Webflock is a Flash-based 3D virtual world that will work in any browser that supports Flash (which is pretty well all of them). ESC, which was a leader in bringing big brands into Second Life, has moved out of "big worlds" and into little ones. Advertised features of Webflock include: Easy to use and accessible to anyone running Flash in the Web browser Extendable with games and other custom interactivity and features A brand-owned, customized and focused user experience Coming on the heels of Lively, integration of Vivaty with ...
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04.22.08The Thinner the Client the Sweeter the Pie? Mapping Virtual Worlds for BrandsThere's a sweet spot somewhere out there for marketers, a dream space where that elusive beast the consumer (that means you and me, or maybe not, maybe it means Joe FlickrPack with his mySpace page and his Facebook widgets, but in any case), and the Electric Sheep Company are graphing it out and hunting it down. And they're on to something. Because what they're trying to do is build a bridge from the vision and promise of the Metaverse to today - where it's a lot messier looking, and the technology isn't quite there yet, and the user base isn't quite ...
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