Avatars Seize Corporation
Business in Virtual Worlds, Collaboration, Virtual World Platforms | Comments Off
Up in Reykjavik, Iceland, nine players of Eve Online, created by the Icelandic company CCP, met under rather unusual circumstances, as reported in the NY Times.
The company wanted to solicit opinion from its customers/players, the real people behind the role-playing avatars. So, it put a call out for people to vote nine representatives to the Council of Stellar Management - essentially, a well-conceived focus group - and flew them out on the company dime to Iceland. The Council prepared for this precedent-setting meeting by soliciting opinion from their in-game counterparts as to what improvements needed to be made to Eve ...