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The Archives
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02.04.09Second Life, the Next Wave of Customer ExperienceWhile this article is somewhat quaint, Steven Walden of Beyond Philosophy wrote an op-ed for Mycustomer.com that speaks favorably of the Web's virtual commercial future. Asserting that "today's geek or student is tomorrow's audience," Walden, the principal consultant and head of research at the customer experience company, wrote highly of the 'mash-up,' as he calls it, of the Web 2.0 and the 3D Web. He sees an innovative future for companies looking to find the next wave of consumers online, and he sees it in virtual worlds: The use of such 3D technology and virtual communication is highly likely to mash-up with ...
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10.23.08Virtual Worlds and the Trend Towards Free: Second Life and the Object EconomyPrad Prathivi wants to nip freebies in the bud: "Freebies can be a good way to get yourself recognised, but they’re far too often just abused. The Fashion Feed is packed full of freebie content, and if an avatar can get an entire wardrobe for free, then they will. So in the interest of sustainable content design in Second Life, the freebie culture needs to be nipped in the bud and set up so it can’t be abused at the expense of designer’s generosity." And I believe that people should get paid for their work. But the reality is, that in a world ...
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05.10.08Community Paper in a Virtual World … Sort OfCredit the EastBay Publishing Corporation with attempting to bring the local news into a virtual environment. The group has added a "virtual valley" function to its two papers, the San Leandro Times and the Castro Valley Forum, for which you need to download the Unity 3D plug-in to use. The "valleys" are in beta, so there is little functionality thus far. You can move through a sort of community space that has a few buildings, including a library, a storefront and an information stand. The most noticeable aspect of the virtual community so far seems to be the placement of advertising. A ...
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