Linden Lab Lock Step, Out of Synch
Second Life, Virtual World Platforms | (8)
Right. So, you need a story for the investors, media and assorted chattering classes about your 'restructuring'. Telling them that your new viewer was a disaster, you search is broken, and your concurrency is flat or falling hardly makes good television (or blogs or radio or whatever).
Throwing in some buzzwords like "no download" and "social media" makes sense - the media follows the same memes around the Web in never-ending circles until someone throws them some new chum, which is why Time will running a cover story sometime soon on how we'll be playing games with our toothbrushes (a ...