Virtual Goods Worthless? Now wait a minute…
Business in Virtual Worlds, Deep Thoughts | (3)
Cyndy Aleo-Carreira, a contributor to the Industry Standard, writes a pretty spot-on refutation of her colleague Jordan Golson's claim that the volume of virtual goods sold on Facebook and its ilk will not be a serious contender to advertising revenue.
Aleo-Carreira cites the example of Electronic Arts, who gave up the battle against the pirating of its FIFA soccer game in South Korea and chose to give it away online for free. Rather than making EA's bottom line suffer, this hurt the pirateers tenfold, and the company started to sell online customizations like outfits and enhancements starting at $1.60 a ...