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The Archives
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01.15.10Second Life and the Cultural Revolution (II)There's a cultural revolution going on in Second Life facilitated by a shift in approach by Linden Lab. Whether you think this revolution will scare away its core community or build its appeal to a wider audience depends on how you parse the future. What's certain is that Linden Lab is in the middle of a multi-year process which may end up being a textbook case of how to manage massive change in online communities. I recently wrote that Linden Lab was "at war" - but the war was with itself as the cultural mindset and organizational practices that made Second ...
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01.15.102010 Looking Back: Second Life and the Cultural RevolutionSo the year started with a bang and in between airports, hotel rooms and forgetting where I put the coffee once I DID make it home, I was still trying to piece together some kind of uber-post wrapping up 2010. You see, with so few days left in this year, there's still hope that my predictions for the year will all come true and I'll score 100%, but for now I'm looking at a pretty good hit rate. OK, so the truth is my predictions seem, in retrospect, unimaginative and lame. What with M Linden (Mark Kingdon) coming out with his ...
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12.18.08Flash-Based Home Page Attracts New Users…and on the other handThere's a world, one where users generate their own content, where there's a sense of awe, of delight even. Now, this world has a Web site to attract people to enter this world. There are all kinds of other ways to attract people: blogs, youTube videos, Flickr streams. But this world, like all worlds, needed a home page to try to describe the experience of being 'inside', to try to express its character. The Web site design uses Flash. Now, that can be a bad thing, or a good thing, depending on your perspective. But they used it. And what they created ...
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11.14.08Philip Rosedale: We Have the Right to InnovatePhilip Rosedale, Second Life founder, wandering evangelist, and noob-haired avatar, has a guest column on BBC in which he says that the 'coolest' technology is "anything born from the right we should all have to innovate." Now, frankly, I like Philip when he's floaty and his eyes gaze off in the distance. I remember when I met him at the Virtual World conference he had that faraway look that I either associated with someone who's so visionary that they're always paying attention to the horizon, although maybe he was looking for the restrooms or any means of escape. I suppose he ...
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