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The Archives
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12.28.09The Soft Sell: Linden Lab Activates Affiliate Program to Attract New UsersLinden Lab quietly launched an affiliate program over the past week, giving Web site owners the chance to earn $5 for each person that signs up for Second Life (edit: and converts to a premium account within 30 days). The program, accessible from a link at the bottom of the Second Life home page, is part of what seems like a quiet effort to ramp up the promotion of Second Life towards increasing the number of users, and comes on the heels of ads for the virtual world that have appeared on youTube. The program is managed through LinkShare and provides ...
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12.17.09Get Drunk in a Virtual WorldI couldn't resist - and it's hard to say if this is a virtual world, per se, but it's touted as one. From Ad Age: "Guinness is offering U.K. drinkers a personalized virtual-reality experience in a partnership with Google Earth that lets people create their own worlds and then invite friends to join them via Facebook. The Diageo-owned stout is best known for its epic TV commercials, but Guinness is moving its marketing online in order to build a more interactive relationship with drinkers. Users can select their own area of the planet and then create a bespoke landscape for their territory, ...
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02.17.09Virtual Worlds and Brands: Spin or Win, and Why They’ll Come Back for MoreBrands came to virtual worlds, they left, we griped, we moved on - and now they're all hanging out track side in Need for Speed or trying to get posters up in Ironforge or something - I'm waiting for the day that you can buy Coke in Darnassus, except maybe some kind of relic Coke, one with special powers, given out the same day as the Superbowl because what geek wouldn't be in WoW instead of being athletic with the remote. Someone told me that Reuben Steiger would be a lightning rod by appearing on yesterday's Metanomics but I didn't quite ...
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05.28.08Cathay Pacific: Avatars, 3D Tour, PapervisionCathay Pacific is showing off it's new airplane cabins on a Web site that combines selecting a stand-in for yourself - male or female, the ability to tour the cabin in 3D, and artful use of Papervision in the interface. The site is remarkably fast to load, immerses you in the environment of the aircraft, and gets down to the level of allowing you to test how the seats maneuver and lights adjust. A flight simulator and an in-board movie allows you to watch trailers for what will be shown on board. Of course - also has you dreaming of first class travel, ...
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04.22.08The Thinner the Client the Sweeter the Pie? Mapping Virtual Worlds for BrandsThere's a sweet spot somewhere out there for marketers, a dream space where that elusive beast the consumer (that means you and me, or maybe not, maybe it means Joe FlickrPack with his mySpace page and his Facebook widgets, but in any case), and the Electric Sheep Company are graphing it out and hunting it down. And they're on to something. Because what they're trying to do is build a bridge from the vision and promise of the Metaverse to today - where it's a lot messier looking, and the technology isn't quite there yet, and the user base isn't quite ...
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04.03.08Slippcat and Second Life: Click Your Shoes, Earn a Linden!Slippcat has come out of the closet at the Virtual Worlds conference here in New York, and that closet is filled with objects that will be served to you free from their warehouse and that will earn your fellow Second Life citizens a Linden or two if they click on it. So watch out, because if you make stuff now, you're about to compete not just with freebies, but with paybies. Slippcat is boldly setting out the "change the face of advertising", although one consequence is they may change the face of menu-driven poseball furniture and other, um, odds and ends. ...
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