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The Archives
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10.16.10Metanomics Monday: Virtual Goods – Acquisitions, Implications and OpportunitiesThe virtual goods industry has broken out of games and Silicon Valley and increasingly has the interest of mainstream companies and Wall Street. Michael Bobroff, who cut his teeth on the emerging markets in Russia in the 90s has brought his talents to assessing the virtual goods industry, and will be discussing his take with Robert Bloomfield on Metanomics this coming Monday. I'm particularly interested in his opinion that the virtual goods industry is ready for larger companies to get a foothold into the market through acquisitions. It's worth noting the day - Metanomics has moved to Mondays, although we made an ...
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03.31.10China Quintuples U.S. Spending in VWsCNN is reporting that, according to research firms, the sales of virtual goods in China topped $5-billion in 2009, more than five times the estimate for the US. One of the main reasons for this surge in sales is that click-through rates for advertising take up a much smaller slice of the revenue pie, according to researchers. Another reason is that China is replete with game designers, and though monetization is a difficult challenge, selling virtual goods has been of the bright spots of the industry. The piece cites the success of Tencent, a company that offers QQ Instant Messanger ...
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09.30.09Is Second Life Consumerism Redux?I've been following with interest the new blog Pixels and Policy but I've been a bit, well, reserved about it, primarily because the site was running a photo or promo or Amazon link or whatever to Castranova's last book, which is a pamphlet really, or a job application, and had me squirming because of a) the false dichotomy it creates between the real and the virtual and b) because he'd have governments and companies program the world to make it...well, to make it more "fun" somehow. So for now I kind of scan the headlines and sort of plug along ...
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09.18.09Linden Lab Takes the Stand: Getting Engaged About Virtual GoodsPhilip Rosedale, founder and Chair of Linden Lab, and Tom Hale, Chief Product Officer will be mixing realities next week on the season opener of Metanomics, talking about virtual goods alongside Second Life Residents and superstars in their own rights, Harper Beresford and JeanieSing Trilling. I'm really excited about the show. As far as I know, it's the only mixed reality event happening at an Expo focused on virtual worlds and other engaging stuff. We'll be broadcasting as usual from the Metanomics Main Stage where Harper and JeanieSing will provide insight into what the 'virtual goods' industry means to the creators, ...
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